Case studies - Marie Olivie

Real Clients. Real Results.

No Paid Ads.

See how founders, consultants, and luxury brands transformed their LinkedIn presence into a predictable growth channel — all organic, all within 90 days.

Park Heonyoung

22,547% Impression Growth

Jakub Zientala

90 Days to Politico

Jan Zámečník

60% Profile Growth

Jesus Rodrig..

↑ Qualified Calls

Jana Affum

USA Company Est.

?

You ?

Be the next success story

Case Study #1

Building a Luxury Interior Brand on LinkedIn Without Ads

Park Heonyoung . Luxury Interior Designer . TIOR

22,547%

Impression Growth

9,673%

Unique Reach Increase

426

Organic Engagements

1,857

Members Reached

🔴

The Challenge

TIOR had a strong design philosophy and offline authority, but LinkedIn presence showed low, inconsistent reach. Posts were aesthetically strong but not discoverable. There was no clear content narrative connecting design thinking to business outcomes.

🎯

Our Strategy

Single-idea content — each post focused on one belief or principle
Contrarian positioning — hooks designed to filter the audience, not attract everyone
Emotional entry, logical justification — speak to feelings first, then structured reasoning
Visual restraint — calm, minimal layouts aligned with luxury positioning

💡Key Insight

“Don’t start with Pinterest.” “Good taste is optional. Principles are not.” — Hooks like these filtered for the right audience.

👤 Profile Transformation

BEFORE

AFTER

🏢 Company Page Transformation

BEFORE

AFTER

📝 Content That Performed

“People don’t hire designers for aesthetics, they hire them for peace.”

How to Spot (and Fix) the #1 Regret in Luxury Renovations

📊 Growth Analytics

💬 Client Feedback

🚀

The Results

Within 90 days of applying this positioning-led content strategy, total impressions increased by 22,547%. 1,857 unique members were reached (9,673% increase). 426 total engagements generated organically. All results achieved without advertising.

⭐

Key Takeaways

Case Study #2

Invisible Expert → Politico-Featured Authority in 90 Days

Jakub Zientala · Political & Regulatory Consultant · UNGOVERN · Public Affairs & Regulatory Strategy

90

Days to Politico

0

PR Agencies Used

0

Paid Promotion

∞

Media Authority

🔴

The Challenge

Jakub operated at a high level in public affairs and regulatory strategy, but his online presence didn’t signal clear intellectual territory, media-ready insight, or distinct positioning journalists could reference.

🎯

Our Strategy

Media-legible positioning — explicitly at the intersection of regulation, power, and market strategy
Opinion over information — focused on consequences, incentives, and strategic implications
Clear editorial voice — language mirroring policy analysis and political journalism
Repetition and precision — every post reinforced the same strategic lens and editorial tone

💡Key Insight

The strategy was built backward from one question: “If a media journalist scanned this profile, would they know exactly when to quote him?”

👤 Repositioned LinkedIn Profile

📰Featured in Politico

European Parliament tightens rules on access during holidays

Jakub quoted directly as founder of UNGovern consulting

⭐Client Review

🚀

The Results

Within the three-month period, Jakub was featured in Politico. His positioning as a public affairs and regulatory strategy expert became explicit and recognisable. Media visibility increased without outreach, pitching, or PR.

⭐

Key Takeaways

Getting featured in Politico doesn't require PR agencies or paid media
LinkedIn can function as a media discovery channel when used strategically
Thought leadership works best when it mirrors editorial thinking
Authority is built through consistency, not content volume

Case Study #3

From Stagnant to Scalable: 60% Profile Growth and 1,846% Company Page Growth

Jan Zámečník · E-commerce Founder & SaaS Operator · ProfitBlue

60%

Profile Growth

1,846%

Company Impressions

2,300%

Reaction Increase

807%

Page View Increase

🔴

The Challenge

Jan had multiple e-commerce brands, hands-on WooCommerce experience, and a SaaS product — but LinkedIn content didn’t compound into authority. His profile didn’t immediately signal “go-to expert” and messaging was spread across too many ideas.

🎯

Our Strategy

Single-core positioning — "Helping WooCommerce founders turn revenue into profit"
Founder-led thought leadership — profit vs revenue, common scaling mistakes
Profile repositioning — leading with outcomes, not titles
Company page as an extension — reinforced the same positioning and messaging

💡Key Insight

The company page wasn’t treated as a separate asset. It reinforced the same positioning, allowing LinkedIn to connect Jan’s authority directly to the brand.

👤 Profile Transformation

BEFORE

AFTER

🏢 Company Page Transformation

BEFORE

AFTER

📝 Content That Performed

Founder-led thought leadership post

“The Silent Risk You Don’t See While Running Your Store on Memory”

📊 Growth Analytics

🚀

The Results

Personal profile followers grew from 1,019 to 1,331. 12,577 impressions generated organically. Company page saw 1,846.7% increase in impressions, 2,300% increase in reactions, and 50 new followers in just 28 days.

⭐

Key Takeaways

Case Study #4

Increased Qualified Sales Calls Without Chasing Leads

Jesus Rodriguez · Luxury Retail Founder · Deux Lux Millwork

↑

Qualified Calls

↓

Wasted Calls

Faster

Sales Cycles

Higher

Deal Quality

🔴

The Challenge

🎯

Our Strategy

Reframing the booking context — positioned as someone who prevents costly mistakes
Filtering for readiness, not curiosity — language that repels price shoppers
Ownership over outcomes — accountability across the full project lifecycle
Pre-qualifying through content — letting LinkedIn act as a silent salesperson

💡Key Insight

We didn’t start by asking “How do we get more calls?” — we asked “Why are the wrong people booking them?”

👤 Profile Transformation

BEFORE

AFTER

📝 Content That Performed

“How I Write as a Founder in a Niche Industry”

“What Does Sustainable Luxury Really Mean in 2026?”

📊 Growth Analytics

🚀

The Results

Calls shifted from “Can you do this?” to “When can we involve you?” Conversations moved faster toward decisions. Less time spent justifying value. More calls progressed naturally toward serious next steps.

⭐

Key Takeaways

Case Study #5

From 9-5 Recruiter to US-Based Talent Business — Built on LinkedIn, No Ads

Jana Affum · Talent Business Founder · JF Talent Solutions

USA

Company Est.

0

Ads Spent

9→5

While Employed

E-book

Authority Asset

🔴

The Challenge

Jana had the expertise to operate independently, but her online presence still reflected an employee-first identity. Her LinkedIn profile was optimised for hiring, not business growth. She had limited visibility in the US market and needed to build a business without risking her 9-5 role.

🎯

Our Strategy

Business-first personal branding — reframed profile to highlight strategic thinking and founder-level perspective
US-market positioning — adapted language and examples to reflect US hiring dynamics and growth-stage companies
Thought leadership over advice — focused on patterns in failed hiring and how talent decisions impact growth
Authority through long-form thinking — supported an e-book as a permanent authority asset, not a marketing gimmick

💡Key Insight

The strategy focused on reshaping Jana’s digital presence from recruiter to founder-in-the-making. Each post, profile update, and long-form asset reinforced the same signal: Jana was building a serious, US-facing talent business with a clear point of view.

👤 Profile Transformation

BEFORE

AFTER

🎥 Jana's Testimonial

⭐ Client Review

🚀

The Results

Jana repositioned herself for the US market. Her LinkedIn presence shifted from recruiter to business owner. Authority increased without ads or aggressive outreach. The e-book strengthened credibility and inbound conversations. A solid business foundation was built while she remained employed.