Is creating a corporate LinkedIn profile the right move for your business? In this article, we’ll explore what a corporate LinkedIn profile is, how can businesses leverage it for brand-building, and the best practices for making the most of this professional platform.
What is a corporate LinkedIn profile, and who needs one?
A corporate LinkedIn profile, also known as a company page, is a dedicated space on LinkedIn where businesses can showcase their brand, products, services, and company culture. Who needs a corporate LinkedIn profile? In short, any business looking to build its reputation, attract new customers, recruit top talent, and strengthen its industry network should consider having one.
The difference between personal and corporate LinkedIn accounts
It’s essential to distinguish between personal and corporate LinkedIn accounts. A personal LinkedIn profile is where individuals showcase their skills, experience, and professional achievements. On the other hand, a corporate LinkedIn profile represents the business itself. It highlights the company’s mission, values, and offerings.
How businesses use LinkedIn for brand building
Businesses use LinkedIn as a strategic platform to build and strengthen their brand. They do this by showcasing their expertise, networking and lead generation.
Steps to create a corporate LinkedIn profile
Setting up a corporate LinkedIn profile is relatively straightforward, but it’s important to do it the right way to maximize visibility and engagement.
Setting up your company page the right way
- Create a LinkedIn account: If you don’t already have a personal LinkedIn account, you’ll need to create one to set up a corporate page.
- Create a company page: Navigate to the “For business” icon on your LinkedIn homepage and click on “Create a Company Page” at the very bottom. Choose the appropriate option based on the size of your business.
- Complete your company information: Provide essential details like your company name, logo, website, and a brief description of your business.
- Add a banner image: Use a high-quality image that aligns with your brand to make your profile visually appealing.
- Invite employees and colleagues: Encourage your employees to connect with the company page, as their engagement will help increase the page’s reach.
Optimizing your profile for visibility
When writing your company description and filling out the information, incorporate relevant industry keywords. This will help improve your visibility in LinkedIn search results. Choose industry and location categories that accurately represent your business. This ensures that your profile reaches the right audience. Keeping your profile updated with the latest news, events, and achievements will help attract more followers and demonstrate that your business is active and thriving.
How to make the most of your corporate LinkedIn profile
Once your corporate LinkedIn profile is set up, it’s time to make the most of it by engaging with your audience and building a solid online presence.
Engaging with followers and potential customers
Engagement is key to building relationships on LinkedIn. Regularly share updates, articles, and videos that resonate with your target audience. Remember to ask questions, respond to comments, and participate in discussions. This will show that your business is approachable, knowledgeable, and ready to engage with customers and industry peers.
Best practices for posting and networking
Regularly posting on LinkedIn is vital to staying top of mind with your audience. Aim for a mix of content types, including blog posts, videos, company updates, and thought leadership articles. While LinkedIn is a professional platform, it’s essential to maintain an authentic voice that reflects your company’s values. Avoid overly promotional content and focus on providing value to your audience.
