In today’s digital-first world, every established company is focusing on building a strong online presence. Social media platforms have become the primary arenas where brands connect with their audiences, showcase expertise, and drive business growth. Among all platforms, LinkedIn stands out as the most powerful for professionals and B2B companies.
But simply being on LinkedIn isn’t enough. To truly measure the impact of your social selling efforts, LinkedIn introduced the social selling index (SSI)—a concrete way to track, evaluate, and improve your performance on the platform.
What is the social selling index LinkedIn?
The social selling index LinkedIn score is a number between 0 and 100 that evaluates your effectiveness in four key areas of social selling:
- establishing your professional brand
- finding the right people
- engaging with valuable insights
- building relationships
By analyzing these activities, LinkedIn helps professionals understand their strengths and weaknesses in social selling, ultimately guiding them toward more impactful engagement.
Why your LinkedIn SSI matters
Many professionals underestimate the power of social selling. Beyond tangible results, a strong SSI score boosts your personal brand, showcasing your expertise and credibility. This not only attracts high-profile business leaders but also strengthens your company’s reputation in your industry.
The four pillars of LinkedIn social selling
To grow your SSI LinkedIn score, it’s crucial to understand and master the four pillars that form its foundation.
Establish your professional brand
Your LinkedIn profile is your digital handshake. A professional brand makes a powerful first impression and positions you as a thought leader. Start by:
- Optimizing your profile with a professional headshot, a strong cover photo, and a compelling summary.
- Sharing your expertise consistently through posts, articles, and visual content such as infographics and videos.
- Gathering endorsements and recommendations from colleagues or clients to increase credibility.
Find the right people
Quality beats quantity on LinkedIn. Focus on connecting with people relevant to your industry, profession, and clientele. Use LinkedIn’s advanced search filters or LinkedIn Sales Navigator to identify prospects. Mutual connections can also help expand your network strategically.
Engage with insights
Social selling isn’t just about connections; it’s about active participation. Post relevant industry insights, trends, and resources while engaging with other people’s content. Commenting on posts, joining conversations, and contributing to groups in your field builds your visibility and credibility. Authenticity is key—people engage more with genuine interactions than automated messaging.
Build relationships
Strong relationships create trust and sales opportunities. Go beyond connection requests:
- Personalize every message instead of sending generic automated ones.
- Stay active in your network, offering value and celebrating milestones.
- Look for shared experiences or mutual connections to break the ice and spark meaningful conversations.
How to check your social selling index LinkedIn score
Monitoring your SSI is simple. Visit the LinkedIn SSI score page and click “Get your score” to access a personalized dashboard showing:
- Your current SSI out of 100
- Your industry and network percentile
- Performance analysis for each of the four components
- Average SSI scores for comparison
This dashboard helps you pinpoint areas for improvement and prioritize actions that will grow your score and influence.
What is a good social selling index LinkedIn score?
A score above 70 indicates strong social selling skills on LinkedIn. Here’s a quick breakdown:
- 100 – LinkedIn superstar
- 90-99 – crushing it
- 80-89 – solid network and connections
- 70-79 – using LinkedIn effectively
- 60-69 – pretty good
- 50-59 – engaging and sharing content
- 40-49 – basic LinkedIn knowledge
- 0-39 – room for improvement
Even if your score is lower, consistent and strategic activity can quickly improve it. The social selling index LinkedIn score isn’t just a number—it’s a roadmap for building your personal brand, generating leads, and growing your business. Master it, and LinkedIn becomes a powerful engine for your professional success.
