When done correctly, reposting on LinkedIn can boost your visibility and help you share valuable insights with your connections. How to repost on LinkedIn the right way? Don’t worry, I’ll teach you – step by step, with helpful tips to ensure your reposts generate meaningful engagement.
Why reposting content can help your LinkedIn presence
Reposting relevant and insightful content on LinkedIn helps to build your professional brand. Instead of constantly creating original content, reposting allows you to share information that’s already been vetted and proven valuable. It demonstrates your ability to spot quality content and aligns you with the thought leaders in your industry, helping to position you as an informed and active participant in discussions.
The benefits of sharing valuable insights
Sharing content that resonates with your audience is a good way to enhance your credibility, whether it’s industry trends, tips, or thought-provoking articles. By reposting content related to your field of expertise, you provide something useful without overwhelming your audience with self-promotion. Plus, when you consistently share relevant content, people start recognizing you as a source of reliable information.
How reposting boosts engagement and visibility
Reposting content on LinkedIn increases engagement because it helps you tap into existing conversations. When you repost, you allow your network to engage with content that is already generating interest. This fosters discussion and, at the same time, increases your chances of receiving likes, comments, and shares. Additionally, reposting can increase your visibility. When people engage with your reposted content, it becomes visible to their networks, which extends your reach far beyond your immediate connections.
Step-by-step guide to reposting on LinkedIn
Now that we’ve covered why reposting is beneficial, let’s look at how to repost on LinkedIn effectively.
The difference between “Repost” and “Share with your thoughts.”
You have two options when sharing someone else’s post: “Repost” and “Share with your thoughts“. “Repost” is a quick way to share the original post as is, without any additional commentary. This option is good if you want to simply reshare content that you find valuable without adding your own insights. “Share with your thoughts” allows you to add a personal comment or perspective to the post before sharing it. This is the preferred option if you want to add value, provide context, or start a conversation around the post.
To do this, simply click the repost button under any post and then choose your preferred option from the dropdown menu.
When and how to tag original creators
When you repost content, you should always give credit to the original creator – nobody likes content thieves. To tag the original creator, simply type “@” followed by their name when sharing the post with your thoughts.
Best practices for reposting on LinkedIn
How to ensure your reposts are well-received and effective? Here are a couple best practices to follow:
How to add value to reposted content
When reposting, try to add value to the original content. Consider sharing your thoughts on why the post is relevant, how it connects to current trends, or offering a new perspective on the topic. You can also ask open-ended questions to encourage discussion, such as, “What do you think about this approach?” or “How do you see this trend affecting our industry?”
Avoiding reposting mistakes that reduce engagement
Avoid reposting too frequently. While reposting is a valuable tool, overdoing it can make your profile appear less original and spammy. Aim for a balance between reposting and sharing your own content or insights. Don’t repost irrelevant content either. Always make sure the content you share is relevant to your audience and industry.
