LinkedIn Sales Navigator is a powerful tool that helps businesses and sales professionals connect with potential clients and generate valuable leads. With its advanced search capabilities and unique features, it enables users to find the right people and companies to target. However, it is a paid tool. If you’re considering whether you should get it, read this article – we’ll explore how it works, the costs and if it’s worth getting or not.
What is LinkedIn Sales Navigator, and how does it work?
LinkedIn Sales Navigator is an advanced version of LinkedIn, designed specifically for sales teams, recruiters, and business development professionals. It’s similar to LinkedIn Premium, just targeted specifically on professionals with advanced lead generation and CRM integration. It allows you to take full advantage of LinkedIn’s massive database of professionals and companies to find leads and build relationships.
At its core, Sales Navigator uses an advanced algorithm to help users identify potential leads based on filters such as industry, job title, company size, and more. You can save these leads, follow their activity, and even send direct messages to your prospects trough InMail. It’s designed to be a more targeted, efficient way to find and engage with your potential customers.
Features that help businesses grow
- Advanced Search Filters: Sales Navigator’s robust search capabilities allow you to filter by various criteria, such as location, industry, job title, and more. This makes it easier to find the exact type of prospects you’re looking for.
- Lead Recommendations: LinkedIn Sales Navigator provides suggestions powered by AI, which are based on your saved leads and preferences, helping you discover new prospects that match your ideal customer profile.
- InMail Messaging: One of the biggest advantages of Sales Navigator is the ability to send direct messages (InMails) to people outside your connections.
- Lead and Account Tracking: You can save leads and accounts, and Sales Navigator will keep you updated on any activity related to those leads, such as job changes or posts they share. This allows you to personalize your outreach with relevant, timely information.
- CRM Integration: Sales Navigator integrates with many popular CRM platforms like Salesforce and HubSpot. This feature allows you to sync data, making it easier to track and manage your sales pipeline without having to switch between platforms.
- Team Collaboration: For larger sales teams, LinkedIn Sales Navigator offers tools to collaborate more effectively. You can share leads, accounts, and notes with your team members.
How much does LinkedIn Sales Navigator cost?
LinkedIn Sales Navigator offers two pricing tiers to suit different business needs:
- Core: This is the entry-level option, costing $80.66 per month when billed annually. It’s a good option for individuals who are looking to generate leads on their own and want access to the basic features like advanced search filters, lead recommendations, and InMail messaging. You won’t have access to the AI features, can only send 50 InMail per month, but still have access to most features.
- Advanced: Designed for small to medium-sized sales teams, the Advanced plan starts at $136.12 per month when billed annually. This plan offers additional features like AI assistance and team collaboration tools.
If you aren’t sure if Sales Navigator would suit your business, don’t worry. LinkedIn offers a 30-day free trial for those who want to test the platform before committing to a paid plan.
Is LinkedIn Sales Navigator worth it?
Now to the big question. Is LinkedIn Sales Navigator worth it? Deciding whether LinkedIn Sales Navigator is worth the investment depends on your business goals, sales process, and target audience. For most businesses, the answer is a straight yes.
The prices seem high, true. But it’s a smart investment. For your money, you’ll get better targeting (pinpoint the exact prospects you want to reach, increase the chances of converting leads into customers and reduce the time spent on finding the right people), improved engagement (personalized messaging based on real-time updates increase the likelihood of a response), increased efficiency (integration with CRMs and team collaboration features streamline your workflow, saving your employees time, therefore saving you money) and actionable insights (insights into your leads and accounts allow you to tailor your approach based on the latest activity or changes within a company). While the cost might seem high, the potential return on investment (ROI) in terms of new leads, higher conversions, and improved relationships can far outweigh the monthly fee.
