We’ve all felt it—the nagging voice that says, “You’re not ready yet.” Maybe it tells you to take one more course, get one more certification, or wait until you have more confidence, more time, or more clarity. But the harsh reality is that the longer you wait, the more you convince yourself that you need something else to finally begin. And an even harsher one? You will never really be “ready”.
What if everything you need to start is already inside you? What if your lived experience, your knowledge, your story is enough—not just to help someone else, but to generate real income, create freedom, and build purpose-driven momentum? The world doesn’t need you to be more ready. It needs you to be willing.
Catherine was waiting for a sign. We created momentum instead.
Catherine had worked in HR for over a decade. She had helped hundreds of people navigate their careers, improve their confidence, and find purpose in their work. But when it came to monetising her own experience—offering coaching, creating digital products, or building a platform—she hesitated. “I’m not an expert,” she said. “I’m still figuring things out myself.”
Sound familiar? What Catherine didn’t see was the unique transformation she had already facilitated for others, quietly and consistently. She didn’t realise that being in process—not being perfect—was actually her greatest strength. So, instead of waiting for her to feel ready, we started by building something small.
Together, we mapped her most frequent advice into a simple, one-hour workshop. No website. No funnels. Just one topic she knew inside-out, and a group of people who needed it. That workshop turned into a monthly series. That series turned into coaching packages. And within three months, Catherine had her first four clients.
The only thing you need to start? An insight and one story.
Forget the idea that monetising your knowledge requires massive effort or complex tools. The only true requirement? One insight—and one story. Here’s how it works:
- Start with your insight. What’s something you deeply understand that others overlook or struggle with? It doesn’t need to be revolutionary—it just needs to be true and useful. Maybe you’ve learned how to manage burnout, navigate a career pivot, write better proposals, or raise confident kids. Every insight has value.
- Pair it with your story. Why do you care about this? What happened to you that taught you this lesson? People connect with stories far more than theories. Your story gives your insight credibility, heart, and humanity.
For example:
Insight – “Burnout doesn’t come from doing too much, but from doing too much of what doesn’t matter.”
Story – “I burned out after chasing promotions that didn’t align with my values, and I had to unlearn everything I thought success meant.”
See? And now you have a simple, yet powerful post. From it, you can build podcast episode. A newsletter. A workshop. A paid offer.
Your wisdom already wants to work for you
You’ve likely given away your brilliance for free: mentoring colleagues, helping friends, answering questions in DMs, solving problems in Slack channels. You’ve already been valuable. Now, how to monetise that value?
- Offering a 1:1 clarity session for people going through what you’ve already navigated
- Hosting a group circle where people can learn from your lived experience
- Turning your advice into a short PDF, e-book or mini-course
- Speaking about your journey on podcasts or panels—and charging for your time
None of these require you to be “more ready.” They require you to own what’s already true. Attention is currency and transformation is in demand. Your stories, insights, and lessons—packaged with intention—can become the very thing that creates impact and income.
