What is a personal brand statement
Your personal brand statement is the headline of your professional story. No matter if you’re job hunting, freelancing, or growing your online presence, this short text, just a sentence or two, can make a big first impression. But what makes a personal brand statement stand out? As always, I’m here to help you, and give you real personal brand statement examples to guide your own.
How to write a personal brand statement?
A strong personal brand statement quickly tells people who you are, what you do, and why it matters – why you matter. And why should they pay attention to you. It should be concise, memorable, and aligned with your goals. Think of it as your elevator pitch—but shorter.
Keep it clear, specific and value-driven
The best statements avoid fluff. They focus on value. Instead of vague claims like “creative and motivated,” be specific. State what you offer and who benefits from it.
Here’s a simple formula to help: [What you do] + [Who you help] + [How you add value]
For example:
“I help startups grow their brand through UX design that converts.”
This tells us exactly what the person does, who they work with, and how they make an impact.
A personal brand statement generator can give you structure, but it’s still up to you to bring the personality. The goal isn’t to sound like everyone else—it’s to sound like you, but sharper.
Common mistakes and how to avoid them
Writing a good personal statement is not easy, and there are many mistakes to make. Thankfully, you are not the first person on Earth who needed to write one, so you can learn from the past mistakes of others. Try not to make it too vague. “I’m a passionate leader” doesn’t tell us much. Replace generic terms with concrete skills or outcomes. It shouldn’t be too long either. Keep it under 2–3 sentences. If it reads like a mini bio, trim it. Watch out for buzzword overload, too. Words like “synergy” or “disruptive” rarely add clarity. Stick to real and concise language. The last mistake to avoid is a lack of focus. Don’t try to cram in everything. Aim for one core message that reflects your current goals.
Personal brand statement examples
Let’s look at how real people use personal brand statement, examples that actually work.
Real-life brand statements that work
Some personal statements are good, some amazing, and some are an example personal branding statement. Let’s look at some of the best ones:
- Justin Welsh – “Building a Diversified Portfolio of Internet Income.“
- Dan Koe – “I’m a brand advisor for 6-7 figure creators and influencers.”
- Gary Vee – “Gary Vaynerchuk builds businesses.“
- Neil Patel – “Helping you succeed through online marketing.“
- Nicolas Cole – “I will teach you how to write in the digital world.”
- David C. Baker – “The Leading Authority on Positioning, Reinventing, and Selling Firms in the Creative and Digital Space.”
- Robynn Storey – “KILLER Resumes/LinkedIn Profiles for $100K to $1 Million Job Seekers.”
Notice the pattern? Each statement is targeted, results-focused, and easy to remember.
Tips to adapt your statement for LinkedIn, bios, pitches
So now you’ve crafted your statement. What’s next? You can try to shape it slightly for different platforms. How?
- LinkedIn Headline: Keep it punchy and keyword rich. Example: “UX Designer | Helping SaaS brands convert users through clear design”
- Twitter/Instagram Bio: Make it shorter and casual: “Helping startups grow with design that sells.”
- Networking Pitch: Use it as your intro: “I’m a product marketer—I help B2B brands turn complex tech into clear stories that sell.”
You don’t need to reinvent your statement every time. Just tweak the tone or length to fit the platform and audience.
