If you’ve been searching for how to add creator mode LinkedIn, you’re not alone. For years, creator mode was a clear on or off switch that unlocked extra tools, helped you grow an audience, and reshaped your profile around content. Then LinkedIn quietly changed how it works. The result? A lot of confusion. The good news is that creator features didn’t disappear. They just work differently now. Here’s what you need to know, using only what LinkedIn has officially shared.
What creator mode was meant to do
Creator mode was launched to help members access more sharing tools, better analytics, and a profile setup that clearly shows what kind of content they post on LinkedIn. It allowed creators to highlight topics, grow followers, and reach wider audiences more easily. Over time, many members used these tools to improve their content and grow their presence. LinkedIn also received strong feedback from this creator community, which led to the changes we see today.
Can you still add creator mode on LinkedIn?
Here’s the key update: the creator mode on or off toggle was removed. Starting in March 2024, you can no longer manually switch creator mode on or off from the Resources section of your profile. This doesn’t mean creator mode is gone. Instead, LinkedIn is rolling its features directly into profiles. So if you’re wondering how to add creator mode LinkedIn in the traditional sense, the short answer is that you can’t do that anymore. There’s no single switch. The features now exist by default for eligible users.
What happens to creator features?
Even though the toggle is disappearing, LinkedIn has confirmed that creators keep access to the same tools and analytics. If you already had access to LinkedIn Live, Audio Events, or Newsletters, you’ll continue to have them. Nothing is being taken away. These sharing tools remain available if you meet the access criteria. Creator analytics also stay. You can still see combined post analytics and audience analytics through the Analytics section of your profile. You can also access Analytics & tools by selecting the post impressions count on the left side of your feed.
Profile changes you’ll notice
Some of the biggest updates affect how your profile looks and works. One major change is the primary action button. For many creators, the Connect button changes to Follow. LinkedIn will also show your follower count directly in your profile introduction. You still have control, though. You can choose whether Follow or Connect is your primary action. If you don’t change it, Follow remains the default.
Another important update is how connections behave. When someone sends you a connection request, they will automatically follow you while waiting for your response. Even if you decline the request, they will continue to follow your posts unless they manually unfollow. This remains available as long as your primary action is Follow.
Goodbye profile hashtags
Beginning in February 2024, LinkedIn also removed profile hashtags. Previously, creators could display topics they posted about as hashtags in their profile introduction. This was removed to simplify profiles. Instead, LinkedIn is focusing more on storytelling. Your About section was moved to the top of your profile in March 2024. This makes it easier for visitors to quickly understand who you are and what you do.
New ways to drive traffic
Creators can still promote their work. You can add a link to your profile introduction to send visitors to your website, content, or upcoming events. This is done through the option to add or remove a custom button on your profile.LinkedIn is also highlighting original content more clearly by adjusting how profiles drive traffic to external links and creator content.
Discovery and visibility still matter
Another common concern is discoverability. LinkedIn confirmed that creators who previously had creator mode enabled can still be eligible to appear as suggested creators to follow. This means your content can still reach new audiences across the platform. You also keep access to your personalized Follow link. This link can be shared on websites, emails, or other platforms and is available in the Contact info section of your profile.
The bottom line
If you’re looking up how to add creator mode LinkedIn, the platform now works on a different logic. There’s no switch to flip, but the benefits remain. Creator tools, analytics, visibility, and profile features are still there, just integrated more naturally into your profile. Instead of turning creator mode on, the focus is now on how you use these built-in features to share content, tell your story, and grow your audience on LinkedIn.
