If you have ever stared at your LinkedIn profile wondering why no one is reaching out, your headline is probably the reason. It is the first thing people see after your name. Before your experience. Before your skills. And often, before they decide whether you are worth clicking on. So what is an example of good LinkedIn headline that actually works? Let’s break it down in plain terms and look at what separates a strong headline from one that gets ignored.
Why your LinkedIn headline matters more than you think
Your LinkedIn headline is not just a job title. It is a positioning statement. Recruiters use it to filter candidates. Potential clients use it to judge expertise. Hiring managers use it to decide if they want to learn more. A weak headline looks like this:
“Marketing manager at ABC company”
It tells us almost nothing. No value. No focus. No reason to care. A good LinkedIn headline example, on the other hand, answers one key question right away: what problem do you help solve?
What makes a LinkedIn headline good
Before jumping into examples, you need to understand the core ingredients of a strong headline. A good headline usually includes:
- Who you help
- What you help them do
- How or with what skill
It does not need to be clever. It needs to be clear. Think of it as a one-line summary of why someone should talk to you.
A clear example of good LinkedIn headline
Here is a good LinkedIn headline example for a digital marketer:
“Helping SaaS startups get more leads through SEO and content marketing”
Why does this work? First, it is specific. “SaaS startups” is clearer than “companies.” Second, it focuses on results. “Get more leads” is stronger than “marketing services.” Third, it uses keywords people actually search for, like SEO and content marketing. This headline tells the reader exactly what to expect.
More good LinkedIn headline examples by role
To make this practical, here are a few more examples across different professions:
- For a software developer: “Frontend developer building fast, accessible web apps with React”
- For a career coach: “Career coach helping mid-career professionals land better jobs”
- For a graphic designer: “Brand designer creating clean visual identities for tech companies”
Each one follows the same structure. Clear audience. Clear value. Clear skill. None of them rely on buzzwords. None of them hide behind vague titles.
Common mistakes that ruin LinkedIn headlines
Many people hurt their profiles without realizing it. Here are a few common mistakes to avoid.
- Using only a job title: Your title is not your value. “Sales executive” tells us very little on its own.
- Stuffed keyword lists: Headlines like “Marketing | SEO | PPC | Email | Social media | Growth” feel spammy and hard to read.
- Trying to sound impressive instead of useful: Phrases like “visionary leader” or “results-driven professional” do not mean much without context.
A good LinkedIn headline example always prioritizes clarity over ego.
How to write your own strong LinkedIn headline
If you want to create your own headline, start with this simple formula:
“I help [specific audience] achieve [specific result] through [skill or method]”
You do not have to follow it word for word, but it is a solid starting point.
Then ask yourself:
- Would a stranger understand what I do in five seconds?
- Does this headline attract the right people, not just more people?
- Does it sound like something a real human would say?
If the answer is yes, you are on the right track.
Final thoughts on good LinkedIn headlines
So, what is an example of good LinkedIn headline? It is one that makes someone stop, understand your value instantly, and want to learn more. You do not need to be flashy. You do not need to impress everyone. You just need to be clear about who you help and how. Spend time on your headline. Test different versions. Small changes can lead to more profile views, more messages, and better opportunities. And that is the real power of a good LinkedIn headline example done right.
