Getting impressions on LinkedIn is a great idea because it will provide you with an opportunity to stand out and show off who you are. Realistically, you need to reach as many people as possible via LinkedIn, especially when you are trying to get a new job. But if you do this right, it can be an amazing and rewarding experience. That does make you wonder, what are LinkedIn impressions, and how can you get more? Let’s find out!
Understanding LinkedIn impressions and why they matter
It’s very important to ensure that your LinkedIn profile gets viewed by the right people. And realistically, we all want to reach either recruiters or people within the industry to make connections. Having more LinkedIn impressions helps with that, and it can provide an excellent result. However, impressions don’t guarantee that you’re getting hired or anything like that.
The difference between impressions, members reached, and engagement
Many people misunderstand LinkedIn’s different performance metrics. Impressions represent how often your content is displayed on users’ feeds, reflecting its visibility. Members reached indicates the unique users who have seen your content at least once, offering a clearer picture of your actual audience. Engagement measures interactions such as likes, comments, shares, and clicks, showing how actively people are responding to your post. While these metrics are related, they each provide distinct insights into your content’s impact.
The definitions by Linkedin itself:
Impressions: The number of times your post was shown on LinkedIn.
Members reached: The number of distinct members and Pages that saw your post. This number is an estimate and does not include repeat displays.
Reactions: The number of reactions (i.e., likes, hearts, idea bulbs, etc) your post received.
Comments: The number of times people commented on your post.
Reposts: The number of times people shared your post to their feed.
How impressions impact your engagement metrics
Do impressions have any impact on engagement? Of course, the more people see your content, the more engagement you’ll have. That’s why it’s important to try and boost your metrics as much as you can, and generating more impressions can help achieve that.
Tips to increase LinkedIn post impressions
The advantage that comes from having a LinkedIn account is that you can write a plethora of posts. And all of them can bring in more impressions. Plus, there are other things to consider, such as:
- Sharing industry data, insights, and case studies. These can help build authority on the matter and could get you recommended to others via the LinkedIn algorithm.
- Tag companies and people in every post if it’s meaningful (remember! if you tag companies and people who do not react to your post, it can rather harm your impressions).
- Engaging with other people in your niche can help net you more impressions as well.
- It’s also recommended to comment on your posts, just to boost engagement and bring in more traffic.
- Additionally, you want to add downloadable content to your posts. That usually encourages people to share your content and can provide inherent value!
Using relevant hashtags to reach the right audience
Nowadays, hashtags on Linkedin are really a particular thing. You need to know how to use them. Hashtags are effective, and they will also make it easier to target certain audiences. If someone is looking for a specific hashtag, that’s great because they can easily find you if you’re using the hashtag properly. Plus, it makes targeting an audience a lot easier. BUT it usually works if there is a hashtag that you, your company or a specific community created, for example, the community hashtag #MeToo. It is no longer relevant to put at the end of the post all the keywords your LinkedIn post is about. LinkedIn runs all keywords through the platform automatically from your post!
Posting high-quality and engaging content consistently
Consistency is key when it comes to getting more impressions. It makes sense to post content as often as you can. Granted, you don’t need to be spammy; current best practice approach is 1 post per day – no more, no less! And yes, if you have any comments, engage with them; it always helps!
Tools and strategies to analyze LinkedIn impressions
Remember, creating good content for LinkedIn is only a part of the process. You also need to track how it does and see if there are any improvements to be made. Thankfully, there are a variety of methods, such as using the Analytics tools integrated with LinkedIn. If you want to study LinkedIn analytics beyond what the platform can offer, there are plenty of tools to try out. These include UseAware, Linkbound, AuthoredUp, Brandwatch, Keyhole, Social Pilot, Social Insider, Sprinklr, and many others.
How to use LinkedIn analytics effectively?
Ideally, you want to study the impressions, clicks, and views. Those will give you a very good insight into how well a specific post did. And as always, you want to experiment with different content types. Then you want to see how well those posts do. Once you see what works, you can replicate or continue on that path.
Adjusting your content strategy based on data
Data matters and it clearly shows you the most popular content, along with stuff that doesn’t work. You always want to study the data and see exactly what you should pursue. That’s why LinkedIn analytics matter, because you receive valuable information. You can easily adjust the content strategy without a problem, and that alone can prove to be a game changer.
Conclusion
Getting more LinkedIn impressions is always helpful, and that’s why you want to create great content, along with optimizing your profile. Endorsing others, and being active within industry discussions, all of those things can help quite a bit. Don’t rush, and instead, focus on delivering the best results and value. In doing so, the ROI can be amazing, and you will have a very good experience.
