Launching a global brand without losing yourself: how to scale big without burning out or selling your soul
Are you building a brand and stressing about scaling without losing your authenticity? Do you dream of going global but fear burnout or becoming just another bland copy of the usual mold?
Growing a brand is thrilling—but it can also be deceptively exhausting. Many entrepreneurs fall into the trap of chasing “global standards,” believing that mimicking successful brands is the fastest route to international success. The truth is, scaling globally doesn’t have to come at the cost of your identity, creativity, or mental health.
LinkedIn as your mini marketing funnel: How a profile can drive millions in revenue if you build it right
Can a LinkedIn profile actually make you money instead of just being an online résumé? Can the posts, comments, and connections you’re building turn into real revenue for your business? LinkedIn is no longer just a platform to showcase your experience—it’s a powerful marketing funnel waiting to be optimized.
My biohacker travel routine: Staying energised and focused while building a business across time zones
Running a business while constantly traveling sounds glamorous, but anyone who has done it knows the hidden cost: fatigue, brain fog, and constant time-zone confusion. How can you keep your energy high, your mind sharp, and your body resilient when you’re living out of a suitcase?
Turning conversations into clients: how networking in the US took my small brand from invisible to unforgettable
Why do some small brands seem to explode overnight while others stay invisible? Could it really be the people you meet, not just what you sell? I discovered that in the US, networking goes far beyond handing out business cards. You need to start turning conversations into clients.
What I learned about scaling personal brands from Alex and Leila Hormozi
How do you build a personal brand that drives growth? What separates entrepreneurs who burn out creating endless content from those who scale their influence with purpose? After studying Alex and Leila Hormozi, I discovered a few simple truths that changed the way I think about personal branding.
What US founders do differently (and what smart entrepreneurs should borrow to grow faster)
American startups often scale so fast it’s unbelievable. What makes US founders stand out in the way they pitch, negotiate, and build momentum? And most importantly—what lessons can European and other global entrepreneurs borrow to speed up their own growth?
Let’s dive into the cultural traits that give US founders an edge and explore how to combine them with European depth for the best results.
Why US entrepreneurs invest heavily in personal branding (and what Europeans can learn from them)
Why do American entrepreneurs proudly put themselves front and center while many Europeans prefer to let their products speak for themselves? Is bold self-promotion just cultural flair or a proven growth strategy? And most importantly: what can Europe learn from the US approach to personal branding?
Digital business meets inner work: The morning routine on Miami Beach that changed how I lead and sell
What is the key to scaling your digital business? Is it more hustle, or more calm? Could your nervous system be the missing link between leadership, visibility, and sales?
What I learned from Joe Dispenza about reprogramming success beliefs
You followed every “proven” business strategy and still feel stuck? Do you sometimes wonder why others seem to skyrocket while you tread water—despite working just as hard? When I first came across Joe Dispenza’s work, I didn’t expect it to change my approach to business as much as it did. But after diving into his teachings on mindset, energy, and neuroplasticity, I realized something uncomfortable: my results weren’t being held back by my marketing plans, they were being held back by me.
Miami, Marco Island, Vegas: building a brand while travelling the U.S.
Is it possible to grow a personal brand while constantly on the move? How can you keep your visibility high when your office is a beach in Miami one week and a hotel in Las Vegas the next? Traveling across the U.S. doesn’t have to come with the price of pausing your business. In fact, with the right systems and routines, it can be an opportunity to build a stronger, more authentic brand. How?