Why Every CEO Needs a Personal Brand in 2026, Not Just a Company Brand
This is probably one of the most common questions I’ve been getting lately, especially after workshops and talks. Just this month, I was speaking with founders in a BNI group in Pilsen, then at a business club in Prague, and also at the Hipster Conference Prague with people from completely different industries like AI, blockchain, […]
What Makes Someone Instantly Memorable on LinkedIn?
You know that feeling when you scroll LinkedIn and suddenly you stop for a second and think, “oh, I know this person”? You don’t even need to check the name. You just recognize them. That’s not luck. That’s not the algorithm randomly helping them. That’s memorability. And the interesting part is, it’s actually much simpler […]
The Personal Branding Mindset That Changes Everything
Hey, this is Marie. Let me say this in the simplest way possible. Personal branding is not about what you post. It’s about how you live. I know that sounds a bit dramatic, but stay with me for a second. Most people think they need better content, better ideas, better strategies. But the real shift […]
How to Look More Credible Online Without Pretending to Be Someone Else
I hear this advice all the time – fake it till you make it. And I understand where it’s coming from. It’s supposed to give you confidence. It’s supposed to push you to start. But here’s the thing no one really says: People can feel when something isn’t real. You don’t need to be perfect […]
What Most Founders Get Wrong About Personal Branding
If I had to point out the one mistake I see over and over again, it’s this: founders treat personal branding like a one-time task. Something you set up, fill out, and then forget. Like a CV you update once in a while and hope it does the job in the background. But LinkedIn and […]
Why People Trust Personal Brands More Than Companies
Hey, this is Marie 👋 I get this question a lot, and honestly, the answer is much simpler than people expect. It’s not some complex marketing psychology or strategy. It’s just human nature. We trust people more than we trust companies. Always have, always will. Because when you come across a person, you don’t just […]
The Most Interesting People On Linkedin Don’t Try Too Hard – Why?
There’s something I keep noticing on LinkedIn. The people who stand out the most… the ones you actually enjoy following… the ones who seem to attract opportunities without forcing it… They’re not trying that hard. And I know how that sounds. Because when you’re building your presence, it often feels like you have to try […]
Why People Treat Visible Founders Differently
Have you ever noticed how some founders walk into a room and are instantly treated with more respect, curiosity, and attention? It’s subtle, but it’s there. People lean in a bit more, listen a bit closer, and engage a bit faster. What’s interesting is that this usually happens before the founder even says a word. […]
Why Some Professionals Get Introduced As “You Should Know Them”
Have you ever been in a room where someone says, “Oh, you should know her” or “You need to meet him”? And suddenly, without that person even speaking yet, there’s already curiosity, respect, and interest in the air. That kind of introduction doesn’t happen by accident. It’s not luck, and it’s definitely not just about […]
What People Notice First When They Type Your Name
Have you ever Googled your own name? Don’t worry, I’m not here to make you feel narcissistic. It’s actually one of the simplest ways to check if your personal brand is working. What appears in those search results or on LinkedIn is often the first impression people get of you and first impressions are everything. […]