When branding becomes therapy: The deep work of defining who you are

Branding is often seen as a visual process—logos, fonts, colors, and catchy slogans. But for many entrepreneurs, creatives, and business owners, branding becomes something far deeper: a revealing, emotional, and sometimes transformative journey into the heart of who they are.

Passive income is not passive: the truth about making money while you sleep

We’ve all heard the promise: “Make money while you sleep.” The idea of passive income is everywhere — in business coaching ads, on social media, and in the dreams of burnt-out professionals everywhere. But here’s the truth no one tells you: Passive income isn’t really passive. Not at first. And not without intention, ownership, and real inner work.

You’ve changed. So should your personal brand.

You’re not the same person who used to write team updates in brand voice and lead presentations in heels that hurt your feet. You’re someone different now—and it’s showing. Let your brand show it too.

How I use biohacking techniques in business and what it has changed for me

Before I discovered biohacking, I thought entrepreneurship was just hustle, long hours, and pushing through exhaustion. I was wrong. Once I began integrating biohacking techniques into my daily routine, I found out I can be a girl boss and still enjoy life and feel good. My focus sharpened, energy stabilized, and decision-making improved. Curious to start getting your biology to work for you? Here’s how I made it part of my business toolkit and what changed as a result.

Why Wim Hof’s method fascinates me, and how it pushed my personal brand further

Wim Hof, also known as “The Iceman,” is famous mainly a man who can sit in ice water for hours. His method – combining cold exposure, breathwork, and mindset – changed the way I approach life and business. What started as curiosity turned into a daily ritual that transformed both my mental resilience and the strength and clarity of my personal brand. How do ice, breathing and business fit together? Continue reading and you’ll understand!