How I built a marketing strategy for my business from scratch
Creating a marketing strategy from nothing sounds overwhelming. And it is, if you don’t know how. No team, no fancy degree, no budget. Just a business idea and the will to make it work. That was my reality and yours is probably too. But building a tailored marketing strategy—starting from scratch—taught me more about focus, audience, and consistency than any course ever could. Here’s how I did it, what worked (and didn’t), and a couple marketing strategy examples.
How personal branding helped me build a better business from the inside out
An entrepreneur can use personal branding to shape their public image and also the core of their business. I used to think a personal brand was something you created once, like a logo or a bio. I couldn’t be further from truth. What I discovered was that building a personal brand meant digging into who I am, what I stand for, and how I show up. Let me show you what I learned along the way.
What is professional identity, and how does it affect your career and brand
Your professional identity shapes how others see you, how you see yourself, and how you show up in your industry. Understanding and shaping your professional identity intentionally can drive amazing results. How? Let’s define professional identity, break down what it really means and how does it affect your career and brand in this crazy world filled with competition.
Why personal branding is essential for networking in today’s digital world
First impressions are mostly made online. Therefore, personal branding isn’t just a buzzword, but your ticket to real connections. Personal branding strategy a crucial tool that influences who notices you, who trusts you, and who wants to work with you. Today, I’ll share how building a strong personal brand helped me network more effectively and how it’s influenced real opportunities in both my professional and personal life.
Why I want to see Tony Robbins live and how his work has already shifted my personal brand?
There are thousands of speakers and coaches out there, but Tony Robbins stands in a league of his own. His name represents an energy and a set of life-changing tools.
Executive branding techniques: Positioning yourself as a CEO with influence
Executive branding for CEOs and top-level professionals who want to shape perception, grow influence, and drive business opportunities, is a must-have strategy. That’s not up to debate. But what is executive branding and how can you apply it to your business? Today’s article breaks down what executive branding is, how it differs from personal branding, and why investing in it can transform your career.
Marketing slang explained: warm leads, inbound, outbound and everything in between
Marketing professionals throw around a lot of jargon. “Warm lead,” “outbound strategy,” “inbound funnel”… If you’ve ever felt like the odd one out in a marketing meeting, you’re not alone. And to help you out, I wrote this article, focusing on all the key terms, explaining why they matter, and sharing a personal perspective on learning to speak the language of marketing fluently.
What digital presence means and why it’s a brand essential
Digital-first – that is the world we live in. If people can’t find you online, you basically don’t exist. What does digital presence mean and why you need to focus on it? Let me show you that and much more – we’ll talk about digital presence audits, digital presence awareness, digital presence for startups… Let’s dive straight into it!
Website or mobile app: What to choose when building a business?
Are you launching a new business? The pressure to go digital fast is very real. A crossroad you’ll hit very soon is this: Should you build a mobile app or website? It might seem like a tech decision, but it really is a strategic one. The path you take will shape your customer experience, customer base, and even your budget. So, let’s break it down and get into what matters when choosing between a dedicated app or mobile website.
Why your personal brand strategy needs a social media game plan
If you’re serious about creating a personal brand that actually gets noticed, you can’t afford to treat social media like an afterthought. Social media is where your reputation, values, and voice get amplified—or ignored. No matter if you’re building your brand from scratch or trying to level up, having a solid plan for how you show up online is no longer optional. Here’s why: