00:01:44
when I was just 12 great guy just ate and drank too much and I was getting picked on all the time a close uncle taught me taking karate and I've spent 40 years now in and out of martial arts that led to strength training didn't realize I was strong under the bodybuilding ended up getting my degree in exercise physiology back in 1990 and started my company then believe it or not and I've kind of done just about everything I actually have done I've done a lot in this business I've done still do one-on-one still do corporate I've owned a gym happiest days when I bought the gym second happiest days when I sold it I've done studios I've worked with corporations that are my biggest claim to fame if you want to call it that is I was the strength coach for 15 UFC fighters and then I put a system together on DVD for you young kids
00:02:37
DVD that never expected to take off and it exploded and went global that turned into a certification program that I ran until about the pandemic so that's basically what I do well I still remember this so uh it's uh still not that uh not that uh old I also I was so jealous about my brother because he was the DVD because for me it was cassettes and I was like you just had like you know like 10 cassettes for your whole childhood and that's it but he could have like for example 300 DVDs and I was so jealous about this like how the technology goes forward uh do you I kind of miss the
00:03:14
days where you kind of can turn around the video go to a shop the cassette player in your car and then they got unravelled and you go how do you do that I get the I gotta get the pen in there and do that uh those are the days a little bit I'll jump back a little further I'm back from the day where there was eight tracks for a while and do you do coach transformation uh also online groups were actually launching another app very soon I don't know how that works over in Europe but over in this country when people have weapons compensation or say a car accident or accident that's
00:03:48
insurance based after they go to a doctor the doctor prescribes physical therapy excuse me and then that's considered acute care after the acute care they send them someplace it's into us because let's just say Cedric got a big on an accident hurt his neck okay we'll have him do all these exercises for eight to ten weeks okay now you're going to clean bill of health go back to work but what's going to keep Cedric working out go get a gym membership he's going to go like well I know these neck exercises what else do I do so with a group that integrates you know because I'm fortunate with my certification company that we
00:04:26
actually certified over 10 years I certified 2417 trainers globally I haven't been to Belgium yet though you know I'm coming cool and in which country are you based if you can't tell with my accent I'm Bostonian okay so now we know how does it work in Boston but I think it's really similar here in Europe as well like when you have an accident like for example I had a problem with my shoulder and then I was at a surgery and they prescribed me for example 30 physiotherapies with the trainer and then we worked on like the movement of the whole shoulder and the gym so it's something similar that you also have in Boston yeah it's a little different I think you guys are a little bit more efficient than we are I'll tell you the truth I think
00:05:11
physiotherapy physical therapy is a little bit more progressive over in Europe than it is here believe it or not oh really technically yes and technically I live in Rhode Island right now which is one state connected I mean basically they call Rhode Island it should be just like a city because it's that small but I know uh after traveling several times in Europe uh I'll share the story real quick I'm walking through the one of the um oh what airport was it one of your airports in um wasn't the big one of the smaller airports I'm walking through that John Lennon airport I think it's a John Lennon airport and I looked up on a map of Europe I go wow no offense to you guys I go it really is smaller when you think about it I mean
00:05:54
you know um and I appreciate where you guys come from because you can literally take a train in probably three hours or fly an hour and they're speaking a completely different language you know if I go to California they might look at me funny but I'm still speaking English you know when it's a six hour flight so it amazed me at um how condensed even though Europe's big how condensed it is compared to the US sometimes and I actually I mean to be honest I actually love being over there I haven't been to Italy or Greece yet my girlfriend keeps bugging me I'm like we're gonna get there we're gonna get there even like when we're here in Belgium it doesn't even take three hours like one hour and you're already in a different country like Germany or France um I was really curious about with your background story like uh UFC fighters how
00:06:49
how did you get in touch with them how did how does like what did you what do you focus on with them like if we're going to talk about self-defense for you and also like let's say the transformation of yeah will be well-being how does that work for UFC fighters you know that's a great question so I don't I didn't concentrate on the martial art aspect that's their coaches I'm I was their strength conditioning coach so it's a great question Cedric and this is um and you're probably what all of 25? Thank you for the compliment but I'm 32. Okay all right you're still you're still a puppy okay because
00:07:27
look 58 okay and I don't do curls last two weeks last month 58 um and for my 57th birthday just for shits and giggles excuse my French one of my clients bet me I couldn't push a Ford F-150 up a hill which was 14,000 pounds so I did uh because I'm a little anyway um so you know I go out and speak on anti-bullying I go out and speak in front of schools or corporations and they say what would what was your plan my plan was no plan you know what I am I work hard I take risk opportunities so I was training at Sit Yatong Mark Delgado's gym he's a
00:08:05
world-class striking coach that's why you'll see a lot of Thai on me because I'm technically at my base martialized Thai boxing and this is when UFC started really taking off in the states I mean it's exploded now but it was really taking off and um I saw some of the amateur fighters just making sure my airpods are working you guys we're good right okay uh I saw I saw some of the UFC fighters and it was remember the sport was still kind of in its infancy then in the early 2000s and they're working out like bodybuilders so you know I I might look like a bodybuilder but I gave it up years ago I'm an athlete I don't do curls for girls no offense Marie um what's the joke anyway uh because it's not functional that's where Europe was ahead of the game without functional training so long story short a short story long Kenny Florian one of the fighters that was on the UFC
00:09:00
um what do they call that the UFC fighter show you know they had the fighters in it now they're doing it again they're the fighters in the house fighting off he made it to the finals ended up losing in the finals but they kept him on for contract so he was up for a championship fight Sean Shirk in 2006 now his strength coach was younger than me he didn't know what I knew not that I know everything because I don't um and I showed him different flexibility techniques everything else and when he was going for a championship fight I got I got this I think the the uh Italians called it a Kundalini this feeling you know like this inspiration
00:09:41
and I said I'm stretching him out at his house and I said hey Kenny why don't I come out on my own dime in other words pay my own way to the fight I go you know my own hotel room this that the other thing and I'll stretch him do all the stuff that I do because I want you to win the fight I did he lost the fight fought his ass off excuse the expression was a bloodbath and then hired me and then I did so well with him other fighters went what's this and Mark kept pushing him to me and then a year later my marketing manager God rest his soul said
00:10:15
I got a great idea you've done one DVD that's not going well why don't we do Burma Kerns the basement tapes for MMA conditioning we did it on a shoestring um I filmed it and Marie will like this because she likes DVDs we did three DVDs we had invested for $25,000 we lost it because the market crashed here I took $10,000 out of my house did it I filmed edited cover design and had a thousand of each made and they were sitting in my garage my third bay in my garage that was my distribution company we did all that for $10,000 and we made our money back in a week well so that's me that's a long story so that's why I look at kids all the time when I say
00:11:00
look you won't hear me say can't I won't say can't could have should have would have I won't use those words because look at what doing now you know you're young people okay I'm 58 this was like what we're talking of your Belgium this didn't happen you know now you know Dick Tracy we have I can talk to you by watch so the idea is kind of like your company I mean we really think about it it's an innovation I innovated a different conditioning system and I built a brand didn't even know I was building a brand because I was writing at one point I was writing for five MMA magazines I'm a C-
00:11:42
in English I don't know why they want to listen to me but it was content driven that's basically how it happened we are going a lot to the different like biohacking conferences where we are for example interested in like the ice bath and like a lots of like innovations in the health because this is also something that is many times forgotten when it comes to the business or tech companies and corporations and the health there are lots of innovations but sometimes it's also going even rather backwards into the roots of the humanity like put yourself in distress like ice bathing breathing grounding etc what is what would you tell to our audience who is
00:12:29
now listening that because like currently we see a lot of boost in the technology and the technology is doing a lot of stress and the radiation exposure etc which is many times like harming our bodies what would you actually tell them as an advice like what you have for example incorporated in your daily routine or what do you advise to your clients that they should do in their daily life for example excellent question thank you marie first off put this thing down a lot okay because uh mel robbins great podcast i think she's number three in the world she had she's really good i don't know if you heard the thing on dr k that what they're talking for you young people you need to know this that you're going to spend 20 years of your life on this i don't know about you but that's not good enough for me yeah but consider he's like what 20 years now for me he doesn't listen to mel robbins
00:13:27
i don't listen to her yet so what happens is dr k was saying that it squeezes out your if i get this right your dopamine because it's giving you a hit giving you a hit you know of dopamine so it's squeezing that out it's instant the problem with this thing nowadays it's instant gratification so when i tell my clients i go shut it off shut it down you know um stay off your screen you know stay away from scrolling you know like I have three emails i have to monitor i have linkedin i've got 22,000 followers on linkedin 5,000 on one facebook 5,000 on the instagram the whole
00:14:04
bit and I have to monitor that daily but I hit it and quit it for lack of a better word i'll go and post I might look around but if it has anything to do with business i'm out you'll see people spending hours watching cat videos I go what's the what's the and I think it's almost like fashion okay everything's cyclical what goes around comes around goes around comes around in the 60s bell bottoms were big now they came back right you just never know so I think with covid what happened is when you look at what code what happened during covid we went to isolation and it drove people crazy I mean mental health is why i wrote a book on it because I went through that whole thing and almost committed suicide the whole bit really bad it's in my second book there's light in the tunnel we are social beings so I would tell people with this get back to going to meetings get back to going to
00:15:02
trade shows get back to going to meet for coffee don't like if you if we were uh in like a country over whatever i'd be like okay i'm in ireland okay i'll cedric and ray i'll be there tomorrow by train just so we could have that connection because when they really think about i think it was 20 years they said we're all energy right we're made up of maybe five percent this other stuff but we're all energy and that's extremely important to get that human connection going all the time this is good but be comfortable with what you're doing you know I mean when you look at it now we had hard lines years
00:15:36
ago nobody had excuse because in boston hard lines we had hard lines and now everybody uses their phone for everything nobody has nobody has a home line anymore so except for my grandmother she still she still uses her uh landline exactly there are some people I tell clients to go shut it off at night don't look at it because they've proven that looking at that blue screen breaks your sleep cycle well guess what going back to what you said about ice baths sleep is extremely important and let me tell you as you get older it becomes even more important and if you're an athlete it's hugely important because there's no there's nothing other there's no better type of recovery
00:16:15
than sleep there isn't it's what we need you've made me really think about it because like I know what you're saying like monitoring let's say I have to monitor a lot of emails linkedin from time to time but I do get stuck sometimes mindlessly scrolling and then like after half an hour i'm like what have I actually been doing what did I actually see what value did that actually add into my life well do you have like a tip or a trick that where you consciously like you say it hit it and quit it like what helps you in hitting it and quitting it you know it's a great question so I appreciate your honesty you know I think the biggest thing and joe rogan said it best was it who's an old friend from he's from newton Massachusetts
00:17:01
when motivation dies discipline has to take over you have to be disciplined you have to discipline yourself I think I think self-discipline is probably one of the hottest things self-discipline self-love for yourself is one of the hottest things right because we doubt ourselves and then look up look how intelligent you are you're 30 32 so you grew up with a lot of this both of you did but marie's like 27 but anyway thank you you grew up with this so you grew up with this right so it's become part of your life but you had the intelligent mindset to go what value did i get out of that most people don't they're just doing this they're just doing this
00:17:39
what really helped me is like to become a content creator that i actually discovered how long I actually take time on the phone that i can actually leverage it for my own business for my own branding etc that when I catch myself scrolling i'm like I just could like five minutes spend time to actually create a content for my social media instead of being a consumer because being a consumer doesn't add anything to my business it's just like a draining my brain and so like every time after five minutes i catch myself scrolling i'm like let's become the creator rather than consumer because it just adds more value to your day well you know
00:18:21
and I love what you just said what did you just say a consumer okay so remember i grew up differently than both of you and that's not a knock okay we only had four or five channels on tv when you ordered something you ordered it in the catalog and you had to wait for it for weeks it's instant gratification this is what this gives you so dr k made this good example before facebook was to get in touch with people then you got um social whatever they want to call it uh social honoring by somebody liking it oh they liked it oh they liked it and it's get those dopamine hits those dopamine hits but dopamine is like a lemon you can only squeeze so much out of it so you're intelligent by saying value and what did we say consumer back when my day you were a customer your tv broke you broke it you brought it to a tv repairman you didn't throw it
00:19:13
we've become consumers doesn't work i have to upgrade my phone why because because they make it obsolete i have to upgrade my car to upgrade my computer right my tape deck broke well you throw it out and get a new one that's the problem is we're doing exactly what you said marie we're consuming versus creating i think that's that's very true and to be very honest for me that's one of the reasons why we started let's say this channel with innovatology is to avoid getting consumed by it but let's say still leverage it where you're an active uh part of it not a passive part of it and it just consumes you perfect uh not to drop perfect word civic you have said
00:19:59
leverage how do you how do I leverage my time because let's face fact at the end of the day doesn't matter how much money you have right doesn't matter your health matters but at the end of the day what is what's the biggest commodity your time because you don't have an infinite amount you have a finite and you ain't gonna get it back I have a question is the most constrained resource I have a question regarding there is like on your linkedin written that you are corporate wellness consultant so does it mean that you are actually providing consultations to a big you ups uh tufts medical systems uh granite telecommunications pega systems companies like that so they like hire you to actually give consultations about how to increase the well-being of the employees yeah I would think more of what I do is usually what's called an employee benefit
00:20:54
side so how do I keep them healthy how do I increase morale how do I keep them going so we had a we had a class going for about 18 months and it came as cedric would say well how'd you get into it I fell into it and then you know when I get that feeling I just roll well you pay attention to the clues and everything life leaves clues so we had a class called white call fight club which was hitting and holding pads tie boxing now in the setting I had at granite telecommunications it was huge but it was more of a CrossFit mentality morning get into CrossFit please because you don't want to hear what I want to say about that anyway I'm really interested about your opinion because a lot of my friends currently do CrossFit actually in Czech republic it's like super popular like and everybody is into it we'll get into that in a second
00:21:42
so it was it was a CrossFit mentality right so i only had a certain amount of space probably 1500 square feet so I couldn't fit more than 25 people i started the class with a couple of people that took off okay white call fight club hitting and holding pads but what i discovered is the morale went through the roof so you and cedric in a class and he's holding pads for you holding pads for me and hitting occasionally missing and then what i what i found from my people was that we eat lunch together they were becoming more social by being in class together working together we call it sweating and smiling because i've been a martial artist by that's my first nature martial arts functional training yoga that's my those are my foundations i have to have all of it i'm toast
00:22:26
toast that's me that's what I yoga is an interesting third one because I mean I like to exercise but for me yoga is one of the most difficult things because yeah it's well okay again let's explain that real quick why because you have to be one much calmer and like you need to stretch whereas like i like usually i i came more from the sports where you're just active active active and good good so the biggest piece of yoga i want you to get it i used to call it yogurt okay so besides my divorce which you know one of my greatest things my ex-wife gave me was my divorce my two kids besides that um make sure when you get married be careful anyway um i had to throw that in there i got into yoga 50 16 years ago believe it or not and what i noticed was yoga teaches you many things one of which is excuse me get comfortable being uncomfortable
00:23:21
and that's life and the way I look at that how many times have you how many you can probably count on one hand how many flights have you had that you're going holy crap this plane we're gonna die how many flights have you had I bet you can count at least four right in your life yeah probably even less than four like yeah and that's the epitome of getting comfortable being uncomfortable somebody else is in control you're like holy crap we're three miles up we're gonna die but you're really not so yoga puts you in that position where oh my god am I more of you too my arms are shaking my legs are shaking does anybody look at me I feel fat oh my and the story the monkey mind goes and you got to sit there and go shut up because yoga means union and yoga was created because people couldn't sit still with their own thoughts so it's a good exercise
00:24:12
for yourself and I always tell young people i'm going to tell you you're young people that's not a knock i'm 58 so i'm going to tell you you're young okay i wish i did it your age okay so if you can both if unless marie does it uh if you can go back to that and try it just try it and give yourself that space to go okay i don't like this now this is the first time i'm going to use this word but i'm curious okay i don't like this but i'm curious so it's taught me a lot of things one of the things that yoga's taught me is you have different types of strength and we'll get into this will dovetail into crossfit i think i just threw up in my mouth anyway um
00:24:57
you have isotonic strength which is regular strength training range of motion you have isokinetic which is which is uh strength training with speed involved then you have isometric now isometric is the oldest form of strength there is being able to hold a position well guess what that's an important foundation and most conditioning programs especially in the gym don't do it that's the problem Think about it, when you're standing in line, you're technically isometric contract a lot of muscles, aren't you? I think that I do yoga and I really love it. It's really something, either yin or yang or whatever, like it's a really stimulating different kind of, like the muscles, it's a, it's a, Cedric, he's really like doing triathlons and really something active, tennis, paddle, and all of these things that, like, it's really about just calming down and to stretch all of the muscles and even getting like deeper into the organs sometimes that you don't usually have this time to really get down and to be just with yourself in,
00:26:00
for example, during the, during the tennis match, let's say, and, it's, it's exactly, it's exactly the point being uncomfortable with, let's say your own voice in, inside your head, like I've done yoga, let's say during COVID, I did yoga and I did it very consistently because there was not that much else to do, but now when Marie is asking me, like, hey, can you, do you want to join me for yoga? I'm like, I'd rather go for a run or I'd rather do something else, like, I'm good, but maybe I should be more curious again. Well, go with that. Be curious. You know, if you can't do, you can't do twice a week, do once, if you can't do an hour, do 30 minutes. No worries. We'll trim it out. Okay.
00:26:42
So I hope that answers your question. Now I'm sure now Marie's dying to go into CrossFit. Yes. That's really something of my interest. I don't know what is it about CrossFit, everybody is talking about CrossFit, all of the Czech Republic is currently doing CrossFit, but me myself, I tried CrossFit, but it was not really for me. I felt really like rather tired, like it was really, for me, disconnecting, like it put like a really fast weightlifting. I like weightlifting, but like when I can really control it, but CrossFit was a really uncontrollable weightlifting, which didn't make me good. Well, here's the problem, right? Glassman came up with CrossFit. He was a gymnast the whole bit. And what he did, what he did smartly, okay, intelligently, is he, he came out with this system that compete against each other, right?
00:27:36
And he combined Olympic weightlifting with gymnastic moves, and you had CrossFit boxes compete against each other, then you want, you had workouts of the day, and then he used the internet to his advantage. Smart guy. The problem is when you look at CrossFit on a whole, now I've studied Olympic lifting, I almost was a strength coach for the Olympic training center out in Colorado, and the clean jerk wasn't meant to be done by four-year-old guys, 40 pounds overweight, to infinity and beyond, okay? That's one problem. They can sit there and say all they want about what this is, you know, he was on 60 Minutes years ago, he's like, he had this woman that looked like bigger than me, clean, he goes, see that?
00:28:17
10,000 years ago, that's what she looked like, don't even go there, please. And the big thing I tell CrossFit people, I go, you know what, you want to do CrossFit, fine. We have a surgeon, I forget his name, on the North Shore of Boston. The MMA community knew that it was bad, it burns out your nervous system, okay? So they knew it was bad back in the day. And BJ Penn, one of the greatest fighters, burns out his nervous system, because you can't do that over and over again. It's just, it's not good for the body at all. Plus you have something called rhabdomyolysis, rhabdomyolysis means you push your muscles so hard, which I'm sure Cedric's probably heard about, being a triathlete. You push your muscles so hard that your muscles turn into jelly, you can die.
00:29:01
And in CrossFit, the big joke was Uncle Rabdo, they thought it was funny. I know a kid that was 25 at one of my corporate programs, almost died, 25, doing CrossFit. And then this, going back to the surgeon, orthopedic surgeon on the North Shore, I've known him since 2006, he does four CrossFit surgeons a week, shoulders, hips, and then the other argument I would say to them, if they want to go back and forth on stuff, I would sit there and say, okay, number one, Olympic lifting wasn't meant to be like that. The first year you go to the Olympic training camp and learn that clean and snatch, or whatever you want to call it, power jerk, whatever it is, use a broomstick, because it's an athletic movement.
00:29:43
You can't just teach that right off the box in a classroom setting. The other thing I say to them is, we, as humans, we function in three D's, in three planes, front, forward, lateral, rotational, to get specific, saginal, right, frontal, and transverse. Well, the rotational plane, they don't rotate. So guess what? If you don't rotate, 90% of injuries are lateral and rotational. If you don't rotate, if you don't train your body to rotate, guess what happens? Your body's unfamiliar with it, so then when you rotate, you get injured. Everybody I told not to go to CrossFit, no, you don't know what you're doing, you don't know what you're doing, coach. Six months, a year, shit, I blew up my back, and I did this, I did that, you know?
00:30:24
I go, you know, you have to think about longevity. The rotation is really something that, especially like when nowadays people are sitting in front of the computer, like it's really important to stretch, to even find a bit of time to really do, for example, each hour when you're sitting on your chair in front of the computer, as you might even sit while watching us, that every hour to just do some kind of exercise like stretching in your office, at your home, it will definitely help you to really, because also like I am having an aura ring, also Cedric has one, and it's like telling you when you should actually, for example, stand up, that you are like having so much inactivity, exactly.
00:31:11
But it's really interesting to monitor your activity, especially like when you are working, for example, in corporate or having your business, and you can end up like five hours in front of your computer really easily like this. It's always nice to have some kind of technology that reminds it to. And I have a question regarding this, because nowadays there is lots of technologies everywhere, for example, the aura ring, or somebody has like the Apple Watches, or there is a lot about like red light being used for like recovery. So what's your favorite technology that you are usually using in the fitness? Sleep. Sleeping. I would say sleep and food, as far as technology-wise. I mean, those are great ideas, aura ring, the watch, I'm not against that stuff.
00:32:05
But like Cedric alluded to, and both of you alluded to, okay, when does it stop? Like I'll go to yoga class, and we're getting ready to class, and people are on their watches, scrolling. People have their phones. I'm like, I'm sorry, you're not that important. Why you want it? And it's not like, well, maybe they have an emergency going on. Well, if they have an emergency going on, why are they there? They can't take 60 minutes? Is the world going to end? So I think those things are good used, as Cedric would say, as he said earlier, I'm going to quote you if I can, what's the value? So if you find value in this, in the ring, in that, great.
00:32:45
Me, as far as technology, as far as using technology, I would say right now red light therapy is pretty big with me. I like it. I've got friends, high-level friends that are into it that know a lot about red light therapy that are strength trainers. I mean, we're talking like Guinness Book of World Records holders. I got a red light therapy pad for my girlfriend. She loves it. She's got a couple of injuries from what she does. She's a hairstylist, so she's on her feet all day. And I think the other thing about technology is this. I'll go back to what I said about bell bottoms, what's old is new. So things are going to come back. They often do. So let's take an example of pressing, right?
00:33:24
That's only one purpose of the shoulder. The real purpose of the shoulder is fluidity. Your ancestors, his ancestors were all stick and sword fighters at one point. So in other words, I'm going to get, I'm going to see, it's telling me to get up. So this motion's fine, but this motion, the figure eight, which is stick and sword fighting is inherently in your DNA, which we should be doing because this hip, this shoulder's connected to this hip, this shoulder's connected to this hip. So it's four points and an X. So I like technology when you put that together. She's just like, what was that? I can get a sword in the other room if you want me to show you. Yeah, sure. I mean, I did also martial arts, so.
00:34:06
Like a sword or a katana? So ladies and gentlemen, we are having a bit of a showtime here. Showtime. Showtime. So, this is a fake Filipino crisp. That's a Filipino crisp, okay? It's wavy because when you put it in, it comes out, and they bleed. So let's talk about the angles. If I come this way to recover, I come that way. Make sense? So how's my shoulder working? Right? I do things like this. That's how your shoulder was made to move. Not just this, not just that. It was made to be fluid, work, and all these fun things. That's the fun part. That's cool. We didn't see that when we were in the Philippines for my friend's wedding. No, you wouldn't see it. That's a crisp.
00:35:00
I mean, I'm more a silat now, which I don't have my machetes in the car, my training machetes. But you know, that's the whole idea. Like I'll give you an example. You've seen the ninja turtle sides, right? The pull-up, the pokey sword up the middle with the prongs. So those are in Indonesia, they're called tek. We use them. You want to talk about wrist and forearm strength because you're opening and closing them. And the way the weapon's designed, but it's all related. This X, what's known as the Serapi effect, is extremely important. I mean, look at CrossFit, they're not actually doing one arm. One arm snatches, just things like that. My father, he was the champion of the Czech Republic in taekwondo, and he always told me that the most important thing in your life is to know how to fall down,
00:35:57
that this will save you everything in your life, because it's really important to actually learn it from the beginning of the age to really know how you can fall down when something happens. And it's really these kind of natural movements that can really help you with the different... Life. Yeah, with life, exactly. And then you go to fitness, you go to gym, and you see all of these machines where people are doing the same kind of, or with their legs and stuff. And then you're like, yeah, but this is not really the movement that will actually work with your body, like 3D, as you said also before, that it should be like you working with your body.
00:36:43
You can, of course, have the weight, you can have the sword, etc., but the body is really like the whole dynamic process that you need to stretch, that you need to work with. And it's really interesting how actually the reality is somewhere else than what we can see in the traditional gym, for example. Exactly. Well, it's more functional. I appreciate the way you went with that, Marie. So when you look at it in a whole, I believe in this country in the mid-1800s, physical culture became a huge thing over here. Physical culture, okay, became a huge thing. So they were boxing, wrestling, rope climbing, fencing, kettlebells were handmade, they used globe barbells, like the Popeye barbells, and it was all about grip.
00:37:33
And this is 1850, 1860, so you can look up people like Arthur Saxton, Eugene Sandow, I know Ash Sedgwick's going to be like, I don't know, who are these people? And they looked like they were on steroids, legit, and this was 1860, literally. So you look at that, you say they moved the way the body was intended to move, not, like you said, sitting down, doing leg extensions, hey, did you see that TikTok video on the cats? It's not functional, right? It's not reality. What is reality-based? That's a different story. What is based in reality? What is the reality of the situation? So falling, huge. I'll give you a quick story. Last year, my girlfriend and I are in Bermuda, and she's never been there, having a great time.
00:38:20
We decide to go to Tobacco Bay or something like that, which is a lot of fish, we're snorkeling. She climbs down the rocks, I see a boat ramp, okay? I decide I'm going to go down the boat ramp. As I step down the boat ramp, the boat ramp was coral, whatever it was, coral, cement, whatever. Okay, what happens over time with the sun and rocks, algae, didn't know it. I stepped in this much water, she's over here, I went, oh, my feet went right up in the air. It's our second to last day. If I hadn't taken Judo and Jiu-Jitsu, I brought my head in, tucked it, slapped out, because I backfell, and she's like, oh, my God, he's dead. Oh, my God. She's climbing on the other side with the flippers, are you okay?
00:39:15
Some Chinese guy taking pictures, oh, he fucked on, he fucked, I go, what's up, taking pictures. She's like, are you, she goes, all I saw was your feet, I'm thinking, he just split his head open. I said, I'm good, I didn't break anything, nothing, if I hadn't learned how to fall. Because when you look at the older you get, right, what's the biggest complaint people have? I fell, I broke my hip, they end up dying. So falling, I would say falling, climbing stairs, from lunging, or squat, squat the stairs, standing to squat, all important movements. I want to make a transition here, with like, let's say, those functional movements, and your martial arts history, where does the, how does the anti-bullying fit into this?
00:40:03
Because I mean, I have a history of being bullied, and I've never done this in the martial arts, but what do you actually teach people in the context of anti-bullying? What does it actually mean, anti-bullying? Anti-bullying means taking care of yourself, so we have what's called a 4S formula, speak up for yourself, you've got to speak up, you're eventually going to have to stand up for yourself, stay together, stay together means, what do you do? So when I go to a classroom or whatever, I say, what are you into? I yell out to the crowd, the kids, what are you into? I'm into swimming, I'm into this, I'm into that, I'm into chess, I go, good, get with those people and stick with them, that's your people, those are your crew, they'll bring you up, and you know what?
00:40:44
Nobody's going to want to fight you if you've had nine, ten swimmers behind you, or ten chess players, they're not going to want to fight you. Then the last one is self-defense, now self-defense in our 4S formula is mental, emotional, spiritual before it ever gets physical, so you know what I do? I don't build bodies, you know what I do? I empower people, I build confidence, that's what I do. You feel better, you look better, you train, if you work out, we all know, what do mental health professionals say? Work out, do something, move, move and improve, move and improve, move and improve, so if I can, almost every martial arts school, especially over here, I don't know about over there, but over here, is the kid that sucked at everything, the kid that was a step behind, the kid that couldn't get on the team,
00:41:27
blah, blah, blah, I mean now over here they do well, you have a participation trophy, we're going to get into that one, you know, we're teaching these kids to be pansies, you have to be able to lose, now the challenge with anti-bullying, the challenge with bullying now is, it doesn't stop at school, now it's online, now it's all over the place, so I made it my mission when I wrote my first book, and please send me your addresses, I'll send you both books, or unless you want an audio video, I have it there too, it's on YouTube, I can send it to you, it's private links, anytime, anything, if you want written, let me know, I'll send out the written copy, if you want Kindle, I'll send it out, so my mission is, when I first wrote my first book, which was an experience,
00:42:10
and cathartic, my mission was, if I get one kid to turn and feel like they're not worthless, I won, if I'm on Oprah, making millions of dollars, well I get two girls that are going to go to college and get married, so that's cool too, so what I do is I empower, I empower people to feel confident, I don't worry about, I'm not the toughest guy in the world, I'm tough, perseverance, I don't quit, there's no off switch with me, you know, my friends are my friends, I have the same, I have some of the same friends that I had, we call it this in martial arts, relationships built on the mat last forever, because just, go ahead.
00:42:59
I just wanted to ask about, we can get excited with your, because you said another application that is coming out for your mobile, for mobile phone, you already have some application, or what application is going to be? We're working on an app right now, so my basement tape series that did so well years ago, people kept bugging me to redo them, so last year we filmed them all, so now my web guy and I are basically putting an app together for that, we have the library built, so we can send people exercises and everything like that, but we're now building the app for that too, and the app's not only going to have the fitness side of it, we're also going to put the self-defense side of it, because my big concentration over here in the states is self-defense for realtors, for people that sell real estate, because the uptick in violence has been huge,
00:43:54
very big, the people getting assaulted and murdered the whole bit, so I'm going after them, and we show them, we give them this type of weapon, believe it or not, tactical flashlight, looks like nothing right? It looks like a lightsaber, you know from Star Wars, but like a smaller version of it. I can't help it move like that. So this we use like a pocket stick from Filipino martial arts, you put this in your hand, now it makes a bridge, you can't break your hand, you hit with the ends and the arcs, you break things. It's bevelled so if you scrape the assailant, he takes off, you turn into the cops because now you have his DNA. This has gotten on planes, trains, automobiles, events, it's innocuous.
00:44:39
Of course they have my logo on it. Nice, so we can order it somewhere. We don't have them out for sale, but I can get them for you, we haven't put them up on the website yet. If you want one, I'll send you one, but the fun part is they see it on a plane, they're like okay, you walk into it, they're like okay, they say nothing. Very interesting, I think we've already learned so much in this conversation. I just have one more question Kevin. What are the post-its for behind you on your closet? Because Marie is putting Post-its everywhere around our apartment as well, and I mean they're amazing, but I'm just curious what you use them for. Especially when there are tasks on it, they're amazing.
00:45:31
So she's probably telling Cedric, you need to do this, you need to do that, don't forget that, take out the trash, feed the cat. Her mom also showed me what she makes for her dad. So these are goals, how much money I want to make this year, how much money I want to make this year, these are reminders, passive income. So I take a page of David Goggins, so what I do is, so this says, over here we have something called the Boys and Girls Club, they're all over the country, right? So I put this up probably a year ago, I finally got an account with them 8 months ago, an 8-week contract turned into a 6-month contract. So now here's what I do, complete it.
00:46:15
That's nice, I mean I don't have it behind me but I'm actually looking at my window where there's still the post-its of the course Marie is building currently. And I think it's amazing because in that sense I think you're quite similar, you put your goal there and then you always have something that you pause by every single day, so it sticks in your mind. I guess that's what it is there for, somehow it's like a passive reminder that that's your goal. It's visualisation. Visualisation, here's a great thing that I learnt from one of my mentors in martial arts, think it, ink it. Because there's something about writing it down versus keeping it in your head.
00:46:53
Write it down, you know, like I have a, I used to keep, and I'm going to do it again, I used to keep a gratuity journal, thank yours, for whatever, and I would thank the universe, God, whatever you want to call it, for what I have, what I've gone through, and where I'm going, like it's already here. So what do they say to go forward with something? Think like it's already here. Think like it's already here. Marie's course is already here. And she's right, visualisation. Because eventually here's what's going to happen, you're going to get old enough, and this is my birthday card from my girlfriend, see the two old people? Inside it says, is it 8pm already?
00:47:38
I keep that out just to bust my chops. Alright Kevin, so thank you so much, I think that we really went from the left to the right, to the middle, who are you, to the rotation, yes, we even get some of the showtime about the swords, and also the post-it, yes, and the visualisation, so thank you so much for such a fruitful discussion around your business, and around you, and we will definitely be with you in touch online, but maybe even in the future in person, because we also spoke about the energy, and the energy is really important, so if we will be in Boston, or you will be in Croatia, or Belgium, or Czech Republic, or in Europe, because the term is short. You're going to bring me into Belgium to do a certification course, right? Yes. And a trainer course, right? Exactly. That's called inception, but it's really not, it's obvious. Alright, so thank you so much, and we wish you have a nice rest of the day, and to our audience as well, and see you during our next episode, which will be next week. I appreciate that, from my Thai boxing background, thank you very much. Thank you. Thank you so much, Kevin, for the conversation.
