Expanding your B2B business in China requires more than just a great product, it demands the right strategy, marketing, and cultural understanding to succeed in this dynamic market. In this episode of Your Brand, Your Business, we sit down with Daniel Bateman (白德翰), a leading expert in B2B marketing and sales in China, to uncover the keys to thriving in one of the world’s most competitive business landscapes.
What You’ll Learn:
✅ The essential strategies for B2B success in China
✅ How to tailor your marketing approach to fit Chinese audiences
✅ The role of China’s digital platforms in B2B growth
✅ How to bridge cultural and business differences for effective partnerships
🎧 Listen now to unlock your LinkedIn growth strategy!
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Transcript;
00:00:00
Facebook, Instagram, anyone can use it in the world. Red Note, they’re interested in studying and working abroad. If you’re selling some sort of product or service, there’s a very high net worth kind of audience.
00:00:17
All right, so hello and welcome to Your Brand, Your Business, the show where we dive into stories and strategies behind building a successful and also profitable brand. I am Marie, your host of this podcast, and I’m also an entrepreneur and brand strategist. And today, I’m excited to introduce our guest, Daniel Beteman, who will be sharing his expertise on B2B business, which means business-to-business, of course, in a bit non-traditional environment China. Daniel, thank you. Thank you so much for joining us today. Please, can you tell us a bit more about yourself? So who you are and what is it that you’re doing? Well, firstly, thank you so much, Marie. It’s an honour to be on your podcast. And I’ve listened to some previous episodes, and I found them really insightful.
00:01:14
So, yeah, I highly recommend your audience to go and check them out. And I’ll give you a little bit of background on me. I originally came from the legal world. So I started in the legal world. I studied law at university. As part of my law degree, I came to China 14 years ago now. So I came as an exchange student and then I pretty much never left. So I’m kind of a China guy. I am the China digital guy, the guy to go to. I’m an influencer here in China. So this is a Chinese social media face. This is not an Instagram face. So I do content on, you may have heard of Red Note, which has been very popular recently. Got 170,000 fans on there.
