Scaling a FinTech company in today’s global digital world requires more than just innovative technology, it demands the right mindset, strategy, and branding guidelines to navigate an evolving financial landscape. In this episode of Your Brand, Your Business, we sit down with Koen Vanderhoydonk, a renowned FinTech and RegTech influencer, to uncover what it takes to grow and scale FinTech companies effectively.
What You’ll Learn:
✅ The mindset required for scaling FinTech in a global market
✅ Why traditional sales teams are no longer the best scaling strategy
✅ How to apply effective branding guidelines for FinTech growth
✅ The role of influencing and networking in building strategic partnerships
✅ How to create an inclusive and ethical financial ecosystem
🎧 Tune in now and discover how to scale FinTech the right way!
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Transcript;
00:00:00
Entrepreneurship is something that’s in your veins. Never trust the one-way street. There’s always multiple ways to success. And I think the best thing is to try them all. You should try to fail your business as soon as possible.
00:00:17
All right, so hello and welcome to Your Brand, Your Business. The show where we dive into stories and strategies behind building a successful and profitable brand. I am Marie, your host of this podcast, and I am also an entrepreneur and brand strategist. Today, I am excited to introduce you to our guest, Koen, who will be sharing his expertise on how to scale fintech companies in a global digital world. Koen, thank you so much for joining us today. And can you please tell us more about yourself, who you are and what is it that you do? Yes, of course. Let me just start with thanking you, Marie, for having me. Thank you for having me on your podcast. It’s really an honor. And I’m happy to share some of my insights with your audience.
00:01:07
So, my name is Koen, as you mentioned. I also am an entrepreneur. I’m based in Belgium. And I have a couple of things that I do. And one of the things is that I’m the founder of a company called The Connector. And as the word says itself, we basically connect the financial world with each other. So the buyers, and the sellers, the financial institutions with the fintechs or with technology. That’s part of what we do. The other part is I also run another company called Finance X Magazine. So we have a monthly magazine around fintech, which is a collaborative magazine. So I’m happy to explain to you later what that means. And somewhere in the middle, I also run my own podcast, which is The Connector Podcast, which hosts a lot of stories from fintechs across the world and very often recorded live at conferences that we participate.
