00:01:15
It means I coach them, I do workshops, or I do the whole account management. And a big part of my services is also the focus on the growth mindset. Nice. Thank you so much for this introduction. I really like to follow your LinkedIn. You are sharing a lot of valuable tips on how to grow the community on LinkedIn, how to for example also grow the business on LinkedIn. So I am your really big fan. And can you tell us about how did you become a LinkedIn and mindset strategist? Thank you very much. I appreciate you. And thanks for following also. Thank you. Yes. For me, it's actually the community, the relationships are crucial, because I'm a very curious person, and I'm really interested in people's stories, because they inspire me.
00:02:14
And that's why I really like to get to know people, really get to know their stories, who they really are. And that's why I decided to focus on LinkedIn. To focus on building generationships, building communities with the right mindset, and help others to do the same and to find their voice on LinkedIn and to establish the voice to share the stories because so many people are afraid of putting themselves out, or sharing the expertise, their experience. And that's how I help. Yes. Nice. And can you also tell us more about your story? Have you always been a LinkedIn strategist, or was there some bumps up and downs with like in career and then eventually you landed in this field? Actually, I studied law in the Czech Republic, and then I came to Germany because I always had a dream to study abroad.
00:03:18
And at the time, German was for me the language that I could do it. So I applied for a scholarship, I got it. And then I moved to Germany in 1999. And I continued to study there, the law study, for two years. I finished it, the LLM, a master's. And then I met my husband, now my ex-husband. And then I stayed in Germany, and I knew I couldn't do law in Germany. But I thought, okay, I have a diploma. But then, yeah, they told me, no, you actually, for us, you are like without a diploma. And I thought, okay, I have a diploma. And that was why I decided to continue my studies and to study marketing, sales, economics and tourism in Germany for master, not for, sorry, for bachelor.
00:04:09
So for three years, and we had every time three months study, three months working. And this was actually the best thing that happened to me, because I could apply my knowledge from learning law. Okay. And then I developed myself, and this marketing that actually became my passion, also sales. Yeah, and then I really love Switzerland, because I fell in love with the Swiss Alps. And that was why I came to Switzerland. And I started, I actually did the last part of these studies, the last practical part in Switzerland. And that was how I came to Switzerland, where then I worked for 17 years in marketing sales, in tourism research. So I worked in different regions, or I worked for railway, mountain cable cars, companies.
00:05:05
And yeah, then in 2019, actually, I was traveling a lot for my employer, and suddenly a thought pop up in my mind, like, where do you see yourself in 20 years? And I didn't have an answer. So just change the suitcase. And I was traveling again for a business trip. And then I started to work in the city. Yeah. And then my mentor, she told me that she sees me as an entrepreneur. And of course, at the beginning, I said, no, no. And then I started working with her in 2021. And I also started developing my LinkedIn skills. I started with Germans, but then I worked for two and a half years with the American, at that time, LinkedIn influencer, Shay Roboto. And it was actually, yeah, how I came to LinkedIn.
00:05:58
And then I got immediately the first client. And then I started building my LinkedIn presence and helping people, meeting inspiring people like you, for example. Nice. I really enjoy also your video creation on LinkedIn, always with the background of Switzerland and how you are outside. And it brings us a really nice vibe, because all the time we are sitting in front of the computer. So when you are recording your videos, it gives a vibe of the nature. And to be honest, I was just watching one of your videos recently. And if I wouldn’t know that you are from Czech Republic, you have a really strong German accent, actually, from the years of living in Germany and in Switzerland. Thank you. Yes. This is actually my brand also that I'm doing all the videos outside.
00:06:57
This is actually how I started being active on LinkedIn, because when I started working with Shay Roboto, it was actually the video bootcamp where I signed in and then I continued working with her. So actually, I started doing videos in 2021 for LinkedIn and publishing them. And actually, yeah, it was one of my first posts, the first video. And then I continued every week, usually once a week. Sometimes the weather is not so nice, so sometimes I can't go outside. I don't do the video, but I try to record also sometimes more per week. But yeah, actually for me, I do them at once. So I do them at one take. So I started with scripts. And then I learned it. But now, really, I don't have scripts.
00:07:53
I just know the start and then the bullet points. And I talk. And that's why for me, it's actually enough to do one video for one take, because I don't edit them and don't cut them. I only edit the subtitles. So yeah. And nature is my passion. That's also a very important value for me. To really recharge in nature. I love nature. I love animals. And yeah, that's my brand actually, yes. Nice. I also really love nature. So this we have in common. I actually grew up on a farm. But now with all of the busy life and traveling, sometimes you don't have a lot of time to spend in nature. But every time when I come back to Czech Republic, we have really nice forests.
00:08:46
And I really also have it as a value to recharge my batteries and from being all the time in front of the computer. Speaking about Czech Republic, is building a personal brand different in Czechia or Germany versus in Switzerland? I would say not because it's all about yourself and helping others, serving others, believing in yourself, building a community. Building genuine relationships, being authentic, that you really show yourself who you are. And you really show your values that you live and build these strong relationships, strong connections. And of course, the consistency is crucial and the right mindset and the right strategy. So I would say it's everywhere the same. You just have to have this foundation for this and this mindset also. And is there not, for example, language barrier?
00:09:57
Because all of these countries are really specific with their audience. Usually Czech people want to speak Czech. Also, I believe German people, they feel more comfortable with German. So your ideal client is from Switzerland? Or who is your ideal client, actually? And how did you find this person? That's a good question. Yeah, my clients, the major part of my clients are actually from Switzerland. But I also target the DACH region, so Austria, Germany. I had also some German clients. And I had clients from Dubai, now from the US. So actually, I target also the DACH region. And I have clients from other English-speaking countries. And for me, the ideal client is, I don't define it because of the language or because of the country. Of course, there are countries that I really want to work with.
00:11:03
That's as I said. But for me, it's important that the right fit is really a person who has the right mindset and who wants to develop themselves. Who really see the potential in LinkedIn. Who really like people, have interest in people. I want to achieve their goals with LinkedIn and believe in that also. So that's actually people who I target. And those are, for me, leaders. It means entrepreneurs and also executives, C-level executives who really want to make impact. So it's on one hand, they want to be a thought leader. On the other hand, they want to get new candidates, new clients. They want to get more brand awareness, position themselves as attractive employer or build a personal brand. Yes.
00:12:01
I also really like how you stress the values that the person who is your potential client, even when you are actually doing some mapping. Because it's not always that if the client wants, you go for it. It needs to be the match from your perspective, but also the client perspective. And usually like he or she needs to match also your values. He or she needs to be also in a position where he believes or she believes in the certain aspects like that they want to grow on the LinkedIn on this platform. They believe in the potential of it. So I really like how you stress that. The values and the position of the mindset of the client, because this is really important.
00:12:47
I have a lot of networks where I see that, for example, they tend to go more for low profile clients because they come often to them like for like services, et cetera. What do you think about this when like positioning the client and like. Low-profile clients versus high-profile clients, because there's also a lot of a lot of work behind it, because if you go for the low-profile clients and you don't, for example, increase your fees, then you might have much more work with them just to position them in the right mindset, the LinkedIn, for example, what the LinkedIn is about, et cetera. Whereas going for the high-profile clients who are already positioned on LinkedIn and just give them that last touch, that spark can actually just boost their profile much more.
00:13:48
And you don't need to spend, for example, four hours of preparation for one hour of the consultation. So what is your opinion about this? Actually, I have both. So I really, for example, in workshops, some people created LinkedIn profiles directly into workshops and they started being active. And then, they started doing the homework, and the next workshop we talk about that. And I reviewed the text for them in the workshop. In coaching, it's myself writing the text for them based on their strategic goal. I sent first the questionnaire, and then do we have a strategic call? And then, along with that, we have a call where we define the LinkedIn strategy, and along this strategy, I create text for the profile. I help them with the scripts to write in their profiles.
00:14:40
I help them with the tone, their voice. So actually, for me, it doesn't matter so much because, I mean, you can let shine someone on LinkedIn who isn't so much active and you can really help them and move them forward as well as if you have people that are already active that have built a LinkedIn brand, but they don't have perhaps the clarity. Perhaps they don't have the strategy. Perhaps they don't know how to engage and build a really strong community, which is crucial or how to write posts that convert or so. So actually, the principles are the same for me. It's really everything starts with the right LinkedIn strategy, personalized LinkedIn strategy with the right mindset and attitude, and then also the routine that people really have to use.
00:15:42
So asking what you need to should be the new mindset or totally a good mindset set down by yourself. Let's see that you're most of us. Disability, your I let's get him down. Of course, when you believe in yourself and in your service, and in the power of LinkedIn, of course. So I think the approach is the same people, those people are in different stages um of with their services or their companies, but it's all about actually how they think and what they can really reach if they have to the right strategies um that really works on LinkedIn because LinkedIn is social media platform, but it works differently from other tools or other social media platforms, and that's crucial to understand how the platform works and how can you use it, how can I use it efficiently.
00:16:51
And you said that it's really important what your potential clients think so what are usually the questions that you are asking in exploratory call or in your form? I actually don't know how you are catching the leads but you ask them about motivation or how do you actually know what your clients think and if they are in the right position for you to really go for it and find? A deal together, this is a great question, so I really try to pre-qualify in DMS because, actually, the magic happens in the DMS and then if you think, okay, um, either I can help the person to give some tips or it could be a potential client. Then I try to get in a call
00:17:46
and I don't get in a call like in the first call, it's like, not I won't make a sale, it's actually I want to serve, I want to help the person, and then we will show and I I want to get the person uh get to know her or him better. So in the DMS, I really first i try to build this emotional connection, then yeah I ask them actually about about themselves that I get to know more about them. That I can think, okay. I see it on the profile if the person needs some tips or not, but actually, I also want to check if the person sees she has a problem or she has a challenge and if she's looking for solutions and um yeah, if she's open also to to exchange
00:18:38
these are the important things for me in the DMS and then I take it to the call where I really discover what are really the challenges, uh what are the the services but what are the challenges on um on LinkedIn mostly and also other challenges, but on LinkedIn is crucial and what did they did till now or have done till now and um yeah, what uh I really want to uh find out where they were where. They need help, what actually would uh would help them because yeah it's everything is personalized every person is different and so we have to have different approach, some clear clients I'm when they start to say yeah I need clients and it's also the word 'need' already it's all about mindset so this is this carries the mindset but it's a
00:19:38
it's then I say okay stop uh if I didn't start working with them of course or I asked for permission and then I say okay this is the scarcity mindset you have to think I want clients, so this is for example a big difference and uh can you tell us more about this difference between a need and What does it uh actually trigger because I for example never thought about it yeah the need if you say i need it's really the scarcity mindset because you have a lack You have a leg or you really think, oh my God, I need client, I need the money. But if you go in and so if the person think like, I want a client, it's a different approach because I want, it's okay.
00:20:27
If it's a good fit, then it could be a cooperation. If it's not a good fit, doesn't matter, there are others. But if you are really like with the mindset, I need, then the person also, it's about the energy, the person feel it. And it's like, okay, it's the same thing if you come into the shop and they really want try to sell you and people don't want to be sold, they want to buy. And that's really the experience that makes them to decide. But you help them, you give them the help, you gave them how they could reach the transformation they wish. Yeah. Now I really see the difference. I think that I never thought about it because also of the multicultural environment you are meeting with lots of people from different cultures, different countries.
00:21:27
So I think that I was never really sensitive to the usage of need versus want. But I will pay attention to it because it makes so much sense. And it also triggers in me a specific emotion when you tell it like I need client versus I want client, because the 'I want' client is more about like, I am willing to help someone. I have the knowledge. I want to showcase it. I want to, I really see a problem that some people might have, whereas the need is more economical, that like I'm drowning in the bills. And like, I just need to push. I just need to pay them. I just want to quit my nine to five and that's it.
00:22:04
I mean, I understand most of the people need to quit the nine to five and but let's first like find out who you actually are, what are your skills, what are your strengths and how you can help people. Do you also advise at the beginning of the career when somebody wants to embark on the similar journey like you to maybe do at the beginning some services for free or they should immediately. Jump for the bank clients if they don't really have experience at the beginning, like they, for example, worked in corporate job in the sales and they have like five years of experience in sales. And now they decide to do the sales coaching on LinkedIn. Should they start with some free service at the beginning to just see what are the pain points, et cetera, or they should immediately charge.
00:22:58
It’s a great question. I will say something. So regarding what you said before, because it was popping in my mind that actually it's all about LinkedIn is and our life also. So it's all about helping people. And if people change this mindset on LinkedIn, there will be no more be this sales pitches everywhere. Sales pitches in the first or second BM and they will see everything differently because helping people. That’s actually how we realize our purpose and the money come with it, but it’s not the money that is first. So first is really to serve people, to help them become a better version. So this also to this mindset. Thank you. Yeah. Thank you. To a question. I will say it depends.
00:23:51
So if, if the person, for example, is really a great in sales and this person want to get her corporate job. And she or he has already requests for, for to help with sales, then why not then start with a paid service immediately. But if the person want yeah, to start her, his business and they don't have clients and they really want perhaps start from scratch in a different industry, also in the same industry, but they don't have clients for the, for the service. Then it's important to get the first testimonial. Actually, as I started, I helped the mental trainer. I gave them my LinkedIn coaching and he gave me a LinkedIn, not LinkedIn, LinkedIn was me. And he gave me the mental training. So it was also the win-win situation and he was my first client.
00:24:50
So yeah. So it's really depends. You don't have to do this barter business every time you can also work for free. But if you work for free, it should be only at the beginning and then you really have to ask, okay, I can do this for you for free, but I would like, you don't even have to say for free. I will like offer this to you. It's it's also better, better words than for free because for free, usually people don't appreciate that. So like I will offer you my service and what I would like to have in exchange. Okay. It's testimonial is a video testimonial or testimonial for LinkedIn for my website, whatever. And perhaps if you want also recommendation to recommend to other people, how, how, how satisfied you were with the service.
00:25:47
So this, this helps. Yes. And of course, I mean, if you have someone who is really known that this testimony is really a big value. So yeah. Depends. Okay. So it depends actually also on a target audience. Did you already help somebody very well known that you have like a, yeah, this is the, this is the one testimonial, like a, which or you are still in the process in like getting like a, of course, like every person like can be like senior in senior position in some corporate, but like a, I mean very well known, like for example, Yasmin Ali or something like this. No, I am. I am. I am in his community also in the community of Richard Moore currently and in both programs from them.
00:26:37
So I'm working with them, but as a client, so yeah, I'm learning from them. Yeah. I work with, with many companies that are known, but also well known in Switzerland. But yeah, I haven't worked for like such a big influencer. Yeah. But you don't have to. I mean, yeah. There are so many inspiring people everywhere and so many people with like-minded people with the same mindset. So yeah, it's, I find every, every work, every cooperation, collaboration with a client lets you learn and grow. Yeah. I really like this statement that it makes you also evolve yourself, your services. For example, what I did at the beginning of my career was to use mentorship platforms because there are a lot of platforms where you have; there is not really this win-win situation, but they are using senior experts who are then helping juniors.
00:27:46
So I, for example, was in platforms like Women in Tech. So I was helping young women in IT and in technology who wanted to embark on the IT journey, which is super male-dominated field. Yeah. And I started to embark on this mentorship on this mentorship journey, and I really loved it. And after that, I also joined other platforms like Femme Palette, which is about again, like mentorship. There I started to do branding, helping with social media, and there are plenty of them. I think that I'm still on some and always what I do is currently when I also have a paid client base. When I'm extending my services and the product, always there is a reason why I want to, for example, coach this person.
00:28:37
And at the beginning, I always state like, usually I do this for as a paid service, but I want you to be actually my client here for free because of the reason. And one of the reasons was there was a Czech lady because I don't have a lot of clients from Czech, which is quite surprising. And there was a Czech lady who reached out to me via one of the platforms. And she also, by coincidence, has the same surname as me, but we are not related. And she reached out to me that she saw me on LinkedIn and that she would love to actually do what I do, and if I can mentor her. And then I had a call with her and I told her that, yes, I will be her mentor.
00:29:24
But in return, I would like to know more about her platform. And then there was a bit of a pain point that during the different calls, I will be really asking questions about what she's currently struggling with. I want her to be vulnerable with me. I want her to really disclose me what she is currently at so that I can more understand the Czech market. And also then target on it on LinkedIn. So this is also one of the tips of what you can do as a win-win situation, even though these platforms sometimes don't really stay the win-win. Yeah, I see. That you are the mentor and you teach the juniors, don't be afraid to actually set the scene at the beginning of any kind of partnership that you do with any kind of client, either paid or for free, if you see this uh uh big uh value for it.
00:30:16
So I would like to just add that that's really important point, I mean uh partnerships are really priceless so it's actually yeah I mean how you can collaborate with different people. I did it for some LinkedIn posts also and this is I mean it helps you and it helps the people you are collaborating with, also, also on LinkedIn if you are just only doing one post together, carousel or whatever, so yeah but there are many many ways how can you partner with someone, so this Is a really great tip, also you mentioned earlier during this podcast episode that even if the person opens LinkedIn morning for example for five ten minutes, it's uh really can boost your engagement etc.
00:31:03
Um what actually happened to me recently or the last maybe like four or five months is that I really use LinkedIn something also like my email; like my email before was the first thing I opened when I started to work, the email was the thing where I usually had connections, I usually communicated with clients, but uh currently I also open LinkedIn together with my email and I really treat it in the similar way that I just do a different task in an interactive way of using my email, but uh also it sometimes replaces the email data with my clients, who I teach for example about LinkedIn strategy. It's uh, I tell them like yeah, I will reach out to you on LinkedIn instead of via email. Do you think that LinkedIn can actually replace email?
00:31:53
Or what is currently happening with this phenomenon? I'm actually doing the same. Yeah, I would say also depends on person. So it depends how the people are with technology and so on, what are they used to use. But yeah, that's a good question. Will LinkedIn replace the email? I will not say it will replace completely, but there are still more and more people using also their link to LinkedIn on their websites. And I mean, it's so easy to contact someone on LinkedIn, if you know how to do it in the right way and to start building the relationship or nurturing it also with the contacts that you already have, but you don't have so much contact. So yeah, I mean, it's easy. You are on the platform, you are there.
00:32:55
So it's also about discipline, how you use this platform, how you use it efficiently. Yeah, there are more and more people using LinkedIn. So of course you get also many, many messages with pitching, but I really wish those people would understand how LinkedIn really works and how they can build the true and genuine community. Yeah. So that they won't send these pitches. I think this is also the point that many people say, 'Yeah, I will use email. I don't want to see these pitches,' but I think it depends on the people. So I think it will be both, but LinkedIn is more and more used. Yeah. Also, who you follow, like if you're seeing things that you don't really relate to, if you don't want to really see those things, then probably you should go to the LinkedIn suite and connect to these different people and see them through your followings, through your connections, and a bit clean it up.
00:33:55
I mean, if you are, if you're a VC, I can understand why you have LinkedIn full of pitches, but if you're not VC, if you don't have like seven-figure investing budget, then you don't need to have the pitching feat on your LinkedIn. It's just your choice. And these choices are out there. You also mentioned . Yes. Hello, in the right way do I have some quick tips on how a person should, for example, contact on LinkedIn because I know that all of us who are currently even listening knows that like on LinkedIn there are so many like cold messages that really feel as a machine way. So if I am a solo-preneur business owner or CEO, how should I contact people right way on LinkedIn?
00:34:49
Yeah, so first I will be clear on my audience who I really want to contact and reach then I will uh I will search for them on LinkedIn I will search in the search there are many possibilities I will build lists where you have them you see those the posts from them and I will go into their activities and check if they if they are posting and then if yes then it's great to to leave comments but comments that very very you show your expertise because then you they they will see you and then like yeah, comment little bit on their posts. If they don't post like Yeah, just look for where they are
00:35:34
commenting on what where they are uh to find them to to really comment there where they are that they can see you and if they are really not active uh then really yeah go to the DMS directly um so if you have this warm faith for warm um part so then start the conversations uh afterwards in the DMS if you don't have this possibility so they then go directly into the DMS and really first build the general relationship first because LinkedIn it's really the biggest online networking event and imagine you, you come to the offline network and you come to the offline network and networking. Event and how do you start a conversation, of course, you ask for a name.
00:36:24
But then you ask, 'You,' really look, search for things in common, really it's human aspect, and then when you find these things in common, then in the DMs, the same way, then you, you, you will feel it when you really can start to talk about business, and then you can start asking questions, and then you can start asking people. But please, maximum one question per DM, otherwise the people don't know what to respond and they are overwhelmed, so and then you start asking about the business, and you keep going. And of course, it shouldn't be like big stories in the end, so if they are talking a lot or you don't have also
00:37:11
talk a lot because then it's a moment there that you should see you should say okay let's move into the call it's talk it's talk on the call because yeah people are not on LinkedIn to write a big long messages they are there to quickly check it and to quickly respond or ask and and then go to their work yeah do you maybe have some management tip on how to build the meaningful relationships because on LinkedIn there are lots of connections that you might have like it can be thousands like 9000 4000 connections like every day people are viewing your profile every day people are like connecting With you either for purposes of you being uh their ideal client or they are your ideal client, so do you have some management tip on for example if I spot my potential client and then what should I do with that person?
00:38:12
Should I for example like keep their goods and like every day to check them or what are the tips on really efficient management of the potential clients? Yeah, I will build a list on LinkedIn; you can save it in the in the browser as as a list as a favorite under favorites and where I put this potential clients into it and then I can order it like the last post and then I see how active they are and I can go into this list and Check regularly, okay? Did they do a post of course you can also ring the bell on the profile but it doesn't work every time if you ring the bell then you have the notification in your profile but yeah perhaps then you have lots of notifications and sometimes it doesn't work, doesn't show you the post that they posted, currently.
00:39:05
So then, build this list or you can do them also in in Google Sheets or you can do them in in Excel sheets, it doesn't matter. But it's also quick in uh to to save them in the browser and then you just check it every day and then you can comment and then I yeah after like four, four, four, or five comments uh. On the post or, yeah, approximately then you can reach out. You can say, actually why you would like to connect. I find it really crucial to send a connection note with the request every time that is good to have the paid version of LinkedIn and uh, yeah, and they'll just, just, reach out.
00:39:53
Why I would like to connect and then usually they don't uh, they, they say yes but they don't reply so then you have to start a conversation but then you have to really to show your real interest in the person and and this is how you start building the emotional connection because if you are not authentic, they will feel it also. So, you can see the things. On the profile about them, if they don't have so much information, just Google them as watch some interviews with them, read some articles about them, that you have more information. It's quality over quantity, so the good preparation is crucial if you really want this person as a potential client. Just do everything that you can really show how you care about the person, the person first, then the business.
00:40:50
I really like this: uh, the person first and also, the list on LinkedIn. I actually myself I use also third-party softwares; sometimes for it. So currently, I am testing a Linktree, which I think was made by AlsoYes man knowledge. And it works pretty well in the connections that I, for example, overlooked because, like also still, like we have a human brain and I, for example, spot some people based on their pictures, based on some emotions that I feel, etc and these people I have in my head and in my list which was made by humans, by me. I see them as potential clients; however, the machines and also the algorithms they work slightly differently, and they don't assess according to the pictures and according to what emotions the person is conveying, and this link bound is actually like my machine double-checking that I oversaw some warm-up of potential clients.
00:41:55
So, I really like to, for example, check different posts where I warmed up potential clients even though I didn't really notice it because of the human brain and the list on LinkedIn I like to do on Use Aware so this one I already use for like five months and I really like to create the list on the Aware and it works really nice because you can comment immediately there. I don't use any kind of AI commenting on my site, I feel that it's not serving the purpose because then you don't build the connection as such. Also, regarding these two softwares I will put you all the links below so if you want to check a link bound or Use Aware
00:42:43
then check it in the description but speaking about ai i am sure that you saw a lot of different comments with the ai they even sometimes write the note like written by goose ai for example and this one is the worst i never replied to this because it's so lazy for me that they even wrote that it was the ai it's some sort of advertisement i guess but what do you think about ai and do you use it for your business or do you use it for your business or do you use it for your business or do you use it in some of your content preparation or in any sort to be honest for myself i don't use it i i use it like for some ideas but actually not for my content Because I have so many ideas while talking to my clients, to prospects, while documenting my journey, so I don't use them.
00:43:39
I use them sometimes when I write posts for my clients and yeah, as you said AI comments, it's it's terrible because we want to connect with people and not with machines. So this is really yeah what's now there are lots of AI comments, especially from the company pages, they're starting to do something with that but um yeah it's not so great and also I mean you see if people send you a DM that was created by you and you don't know by AI or not, so yeah this I mean we don't want to talk to robots, we want to talk to to real People and that's why, why the general relationship are so crucial and that's why also it's it's important to take then the conversation into the call or meet the person in person if it's possible of course, but um, that's actually where where the energy continues and whether the relationship is nurtured because it's not only about building the relationships also about nurturing it.
00:44:47
Yes, and I think that also a lot of people tend to use the AI on LinkedIn because there isn't a lot of paid advertisement, so that you cannot just pay the algorithm to actually like show you up as a person building personal brand etc, and it's really About the constant work of using it constantly and building nurturing these relationships, imagine why actually people are tending for AI to just speed up the process they want to see immediate results etc uh so if there is now somebody who is listening to us and wants to really start to build their personal brand and starting to like be like hesitant yeah I'm already like posting uh you know constantly two months I don't see a lot of result.
00:45:39
Can you give us steps on how to set the mindset of building a personal brand and how to build a personal brand for building a personal brand on LinkedIn? How the person should continue? Step by step on the mindset for building the personal brand that's a very important question, so the first is clarity. You have to be clear really who I am, who I would like to help, what's my passion, where are my strengths, what what is your where is my expertise where I want to share it when I want to where I want to help with my expertise and and then also what's what's your mission what's your vision because this is so important, what's your why that is really moving you forward that really helps yeah moves you to get out from the bed every morning and also the right strategy.
00:46:33
So then, when you have all these things, then uh yeah. You need to have the right strategy, and the other thing is believing in yourself. You really have to believe in yourself, and you have to believe in yourself, believe in yourself, believe in your services because people notice it if you are unsure, they notice it. So, believing in yourself is the game changer. Then, the third one is you have to have courage, and you really have to decide and to act because you learn along the journey, of course, taking risk is a part of the journey but you need this courage because without courage, you will not, you will not do things, you will not act, and of course, there are a lot of situations are changing.
00:47:21
The world is changing, and you have to be adaptable, but you need this courage. The other one is, 'Invest your invest in yourself because one thing is if you don't invest in yourself regularly, don't expect people will invest in yours in you, because investing is so crucial. You have to develop yourself; you have to do a lot of things and you have to do a lot of things to develop your, your, um, your yourself personally, so the personal development, but also your skills. And you can be the best contribution to your clients only if you invest in yourself. I mean, all the milieu, the billiard there, and all these people; they they have many mentors. Not only one mentor, and they invest in themselves regularly.
00:48:10
The other thing we were talking about that was about giving before you get. So, really have this mindset: I want to help the people, I want to serve them, and the money will come with it. But first, is this mindset. Give some tips, share it, and then, of course, you don't have to work for free, not at all. But I mean, you can help people; you help them in content, you help them in in the comments, um, you can help them also on a call. But then, don't give everything for free, but then, they can like feel, feel your energy, feel how you work, and then, you can ask them for to work together
00:48:57
and the other two things is like work really on your mindset on your energy daily because the mindset it's like i would say it's 80 mindset 20 strategy so it's really crucial to to take time for yourself and to do the mindset work and also the work on the energy on your energy because your clients will feel your energy and if you are in this high level energy then you will perform and you will get results with your clients but if you are in this scarcity energy and fear energy then you can't perform as well and the last thing is don't compare yourself with others because uh you don't know how long actually there are on the journey You don't know what everything they did, what they've done before, and also you don't know their skills, that some skills we are born with, some skills we worked on them many many yeah for long term so it's about you, your energy, your journey, about
00:50:13
your expertise, your opinion, and yeah, don't be afraid to share it because it's not about you, it's about helping others. Nice, I think that we can be here for and one more hour for each of the points that you actually mentioned from clarity to strategy, believe in yourself, invest in yourself, etc. I just need to pick one that I need to ask you and I am dealing with this on really daily basis, uh. It's uh, mainly with the people who didn't realize what LinkedIn has become, and I feel that it's mainly in Europe. I feel that people in, for example, US are really using it in more progressive way, but here in Europe we got stuck in 'LinkedIn equals CV' and many times when, especially this was one of my problems, and it goes to the courage that you mentioned uh that at the beginning
00:51:11
I started to see that there is something happening on LinkedIn, but as I was living in this old mindset that LinkedIn is a CV, I was actually afraid that if I will start to post regularly, they will see me, by day, I mean my for example employers, my long-term clients. My B2B clients, who should just not know about my personal life, they uh just should. There should be a barrier; they are super like hierarchical and like there is this barrier between professional and personal. So, what would you advise to people who are in the similar situation? To actually overcome the barrier, they will see me on social media because we have this with Instagram; we're putting private on Instagram, we don't want people to know about our private life.
00:52:05
But how does it work now on LinkedIn, with this uh, with this interaction like uh that you can actually share your opinions with your employers? That's a very important point and it's actually why i ever work every time with mentors from us and uk because there are really like two three steps in front of europe or the german speaking part so uh yeah it's of course it's another mentality like the the us mentality or the the sorry the english speaking mentality is really different but it's not about mentality that much i will say it's about this this mindset that if i come if i leave my comfort zone and if i really share my opinion my experience and show myself there because people want to see you who is behind this business phase then you will help others and your experience
00:53:11
is are unique i Can't find them on AI, I can find them on Google, so there are really unique, and this uniqueness this would help others if you know who and and and why you are doing this. So first thing I would say is, really change the mindset because why are you doing that? And the other thing is, I mean we are humans, and as we were talking about this, that the relationships matter, and relationships with humans matter a lot, and people want to know who is this business person as a human, they want to know their values, they want to know how the people this person thinks, how is what's behind the scenes because I see a nice website, and everything is perfect. But I don't know, actually.
00:54:07
I mean everyone has challenges, and these challenges help us to learn, grow, and these challenges when you share them of failures, it helps others, and it makes you human, and it's all about to to show yourself a little bit vulnerable. It's all of course up to you how much you will show from yourself that it makes you human, and people relate to him; they relate to human stories because they inspire them. Of course, it should be along your strategy, and also this personal content should be along your strategy, and that you don't confuse people. But we are humans, and people buy from humans; they know like And trust, we buy also based on emotional decisions, and that's why it's so important to show this humility, to show this this human aspect, also on the platform like LinkedIn, which is your business platform.
00:55:09
But behind every business is a person, and that's a really important point: uh, that like also to work with the mentors from the US and UK, who are actually one step or two three steps ahead of Europe, to actually see the future and to be the leader of the change in Europe, where you are working, and to show who you are as a human. I also believe that it's some kind of transformational transformation of the work. That we are currently seeing because what was happening even before COVID, I would say it's not that far ago that everything was happening behind a closed door. There was like open door policies. And nowadays, a lot of people working virtual and trying to crash the barriers of the virtual.
00:56:01
What does it actually mean to have like open door policy when you are working virtual or hybrid? So maybe this might be also the transfer of the workforce to the new normal, to something that we are witnessing nowadays. I find that this, also, the transparent and the open and honest communication because I mean, it starts already with a picture on LinkedIn. If you have a picture from 20 years ago and then I meet a person, a call on in person, and this person is 20 years older, I mean, that's like, oh my God. I mean, everyone gets older. So then why you hide this? Why you hide this fact? And it starts with this. This also shows professionalism and the connection. So yeah, I mean, the communication, verbal, non-verbal, but especially the verbal communication, the honest communication is so important.
00:57:01
And it's also how I present myself, how I present my values, my culture from the company. And it's, yeah, then it's also about showing people who are those people working there. Yeah, I would not say that people hide it necessarily, probably some, yes, but it's more the old mindset from the corporate. Like, for example, I think my parents, they also still have the picture on their teams that they are working for corporate and they still have the picture on their teams like 30, 40 years ago. And it just like, because they are going, still to the office every day, they don't really pay attention to the virtual presentation of them because they are still at the office. And it's like, I would say still this like traditional mindset of not putting enough importance on how you are presenting yourself virtually.
00:57:53
And when it becomes your business, when all of your clients are actually virtual, then you start to pay attention how you are perceived online and what kind of energy you want to, how you want to show on your LinkedIn profile or other platforms that you might be using. So I would say that it also correlates with it. Some people might want to hide some stuff that they acquired some more wrinkles over the time. But I think that also there is some people who might just forget about it or who just don't really pay attention to it, maybe. They are not used to it, I totally agree, yeah. I have a last question and it's, it's looking at your journey.
00:58:37
So like starting 20'21 with the LinkedIn coaching and these things, what would you advise yourself back then with the knowledges and the wisdom that you have now after three years of experience? What would I advise to myself in '20'21 right now if it would be one advice that I am allowed to give myself? Start early with your LinkedIn presence and building general relationships. So like that it would even start like five years before, like 2016, that's a really good one. And I think it goes also very well with everything what we have mentioned about the mindset, like investing in yourself, courage, strategic clarity, and stop comparing yourself to others. Because, I mean, the beginnings are always really harsh
00:59:31
because you see these big influencers on LinkedIn and other platforms, and it's really hard at the beginning, but the more you are consistent, the more you make it part of your daily routine, the less you just think about others and you just continue to do your stuff and you find your tone of voice and you just speak up and show up. And also when you see the results of your clients, it makes them more confident and then you show up yourself more confidently. You show yourself more confidently. Confidently show up more confidently, yes, exactly. Is there something that you would like to share with our audience? Something that we didn't pay enough attention during the whole podcast? Something that I may be overlooked in our conversation or uh, something else?
01:00:23
The last space for you to uh, share anything with our audience. What I really want to stress or add is really the work on the mindset and the work or the take care of yourself. So, take time for self-care because yeah, as I said, it's it's all about the energy, the personality, and that where we help others, especially if we work in the service space. So, really take time for yourself to reflect, to journal, to meditate, meditate, to visualize stuff, manifest because this will helps you so much to go further, because it's not every time only about doing, of course, the doing is crucial but you also have to take time for yourself to work on your business and also if you are an employee, also this time is crucial because um, I mean you never know how long you are still employed and you have to work on your business and you have to work on your business and you
01:01:32
are an employee in this company and nothing is secure so then that you are yeah, that you really enjoy also the silence. You enjoy the time with yourself because I get new ideas thanks to that and it helps me really to stay focused, to really realize my why. That's a really amazing closing remark, this kind of consistent work can actually even enforce your why and the focus why you are doing what you are exactly doing, because you get then perspectives of other people on your work and it feels rather as collaboration than being alone and building your dream at the end. So that brings us to the end of this episode of Your Brand, Your Business. Thank you so much for sharing your insights with us, and also to you, to our listeners, thank you for tuning. In if you enjoyed today's episode, be sure to subscribe, leave a review. I'm Marie, and I'll catch you next time. So, thank you so much, thank you, Marie, thank you, all. Bye.
