Maintaining a regular posting schedule on LinkedIn is crucial for building engagement and staying visible to your network. But consistently posting quality content without proper planning will be challenging. You need a posting plan, and scheduling your LinkedIn posts is one of the best ways to keep your content flowing without missing a beat.
Can you schedule posts directly on LinkedIn?
One of the first questions people ask when looking to automate their LinkedIn activity is whether they can schedule posts directly on the platform. The answer is yes, you can.
Does LinkedIn offer a built-in post-scheduling feature?
LinkedIn offers a built-in post-scheduling feature, although it is not too detailed. When you’re creating a post, you will see a little clock icon in the top right corner (on mobile) or bottom right corner (desktop).
Click this icon and a little menu will appear. There you can set the date and time your post will be published.
Why LinkedIn post scheduling is crucial for content strategy
Scheduling posts on LinkedIn helps ensure that your posts go live at the times when your audience is most active, which leads to better engagement. Furthermore, by scheduling content in advance, you can better plan your messaging and maintain consistency, avoiding periods of inactivity. Consistent posting keeps your audience engaged and builds trust over time. With post scheduling, you can also avoid last-minute rushes or missed opportunities, which can hurt your brand’s visibility.
How to schedule LinkedIn posts using third-party tools
If you want to go really deep with your content strategy, you might find the LinkedIn’s built-in scheduler too simple. Using third-party tools is the most efficient way to ensure your posts are published regularly and at the best times, with analytics and useful features.
Best tools for scheduling LinkedIn posts
There are several third-party tools available to help you schedule LinkedIn posts. Here are some of the best ones:
- Buffer: A popular tool known for its simple interface and seamless scheduling and crossposting capabilities for multiple social platforms, including LinkedIn.
- Hootsuite: A comprehensive social media management tool that allows you to schedule posts across various platforms, monitor engagement, and track analytics.
- Sprout Social: An advanced platform that offers LinkedIn post scheduling, along with detailed analytics to optimize your content performance.
- HubSpot: Besides scheduling, HubSpot provides a complete suite of marketing automation tools, making it a powerful option for larger companies managing multiple accounts.
How to schedule LinkedIn posts using Buffer – step-by-step guide
Buffer is a very popular tool for scheduling LinkedIn posts, you might want to try it out. Here’s a step-by-step guide to help you get started:
- Sign up for Buffer: Go to Buffer’s website and create an account.
- Connect your LinkedIn account: Once signed in, navigate to the “Connect Channels” section, and select LinkedIn. You’ll need to give Buffer permission via OAuth to post on your behalf. You can also connect other platforms you use.
- Set up your publishing schedule: Buffer suggests you the best posting schedules, if you aren’t sure how to draft your own.
- Create posts: Once you have made your schedule, slots for posts will appear. You can simply click them and create your posts straight away.
- Monitor and adjust: Once your posts are scheduled, you can monitor their performance using Buffer’s analytics tools. Adjust your scheduling if needed to optimize for better engagement.
Automate LinkedIn content to maintain a consistent posting schedule
With these tools, you can create content in batches, setting aside time for planning and scheduling ahead, freeing up time for other tasks while ensuring your audience always sees fresh content.
What is the best time to post on LinkedIn for maximum visibility?
The timing of your posts can significantly impact how well they perform on LinkedIn. Since LinkedIn is a professional network, its users tend to be most active during typical working hours. Tuesdays and Thursdays between 10 and 11 AM are the best.
