What is personal branding, and why it matters more than ever
Personal branding simply matters. Nowadays, people don’t just Google companies—they Google you. No matter if you’re applying for a job, running a business, or trying to grow an audience online, your personal brand can either open doors or close them. But what is personal branding, exactly? And why does it matter now more than ever? As always, let’s break it down together.
Personal branding tips for entrepreneurs: Turning your story into a strategy
In today’s (mainly digital) market, people don’t just buy products—they buy stories. And they usually don’t see you, but your online personal brand. That is often the first impression, the elevator pitch, and the trust signal all rolled into one. It’s what sets you apart in a saturated world of similar offers and short attention spans. You as a person, you as a story.
