Why Wim Hof’s method fascinates me, and how it pushed my personal brand further

Wim Hof, also known as “The Iceman,” is famous mainly a man who can sit in ice water for hours. His method – combining cold exposure, breathwork, and mindset – changed the way I approach life and business. What started as curiosity turned into a daily ritual that transformed both my mental resilience and the strength and clarity of my personal brand. How do ice, breathing and business fit together? Continue reading and you’ll understand!

Why I admire Amy Porterfield’s business model, and how it shaped my personal brand

Amy Porterfield is one of those names in digital entrepreneurship that commands both respect and curiosity. Her evolution from behind-the-scenes corporate worker to online business trailblazer is very inspiring, sure, but more importantly, it’s actionable. For anyone building a personal brand or an online course-based business, Amy offers a blueprint. In this article I explore the facets of her brand that I admire most and share how they directly influenced my own business journey.

What social media platforms did I choose for my business, and why

Choosing the right social media platforms can make or break your business online. With so many options available, it’s easy to get overwhelmed or spread yourself too thin. In this article, I break down which platforms I focused on, why I picked them, so you can learn from my experience and build a smarter, more strategic presence online.

From blank page to clear identity: How to define your personal brand

Your personal brand, meaning the essence of who you are and how the world perceives you, is infinitely important to your business. Defining your personal brand should be one of the first boxes you tick off when entering the waters of the professional world. This guide will help you understand what is personal brand, how to create a personal brand with intention, and what clarity it can bring to your life and business.

Do I need a website for my business, or is social media enough?

In 2025, your online presence is your storefront. It’s where people discover you and decide to trust you—or forget you. Social media can give you reach, but is it enough to run and grow a real business? Let’s break down if (and why) a website still matters, how to build one without stress, and what can you learn in the process.

Best practices I follow when making an online course that actually works

Creating online courses that genuinely deliver results—and make money—is part art, part technical process. Our world is flooded with mediocre content, so we need to focus on making courses that stand out and deliver meaning. But what separates a course that gathers dust from one that drives sales and creates real transformation? I’ve launched multiple courses, learned a lot from the failures, and doubled down on what actually works. Here’s how I approach making online courses with both purpose and profit in mind.

How I created my first ebook from scratch and started selling online

Creating an ebook from scratch? Is it an impossible task, especially when you have no design skills and little idea where to start, or can anyone do it? The answer lies somewhere in between. With the right tools, a simple strategy, and some trial and error, I went from “how do I create an ebook?” to selling my first digital product online. Here’s how I did it, what I learned, and how you can do it too.

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