Why Investors Google Founders Before They Invest
I remember very clearly a workshop I gave at BNI about founders and investors. I spent about an hour and a half explaining why personal branding matters, especially for business owners. And at the end, one woman raised her hand. She owned a real estate company and said, “I understand everything you’re saying, but I […]
Personal Branding Strategy for CEOs Who Hate Self-Promotion
I remember very clearly a workshop I gave at BNI. I spent about an hour and a half explaining why personal branding matters, especially for business owners. And at the end, one woman raised her hand. She owned a real estate company and said, “I understand everything you’re saying, but I just don’t want my […]
Founder vs Brand: Why People Trust You More Than Your Company
Being a founder today is not just about building a company. Of course, you still need the product, the service, the systems, everything that makes a business work. But there is something happening in parallel that many people underestimate. People are not just buying companies anymore. They are buying people. Or more precisely, they are […]
Can AI Build Your Personal Brand? Here’s The Honest Answer
Can AI build your personal brand? It sounds like a simple question, but it actually sits in a very uncomfortable middle space between technology and identity. Because on one hand, yes, AI can help you write, structure, refine, and even scale your content in a way that wasn’t possible before. But on the other hand, […]
The Hidden Cost of Not Building a Personal Brand as a CEO
There’s something I see very often with founders. They build strong companies, they have real results, real traction… but almost no visible presence behind it. And at first, it doesn’t feel like a problem. Because the business is still running. Clients are still coming. Revenue is still there. But slowly, something starts shifting in the […]
Why Every CEO Needs a Personal Brand in 2026, Not Just a Company Brand
This is probably one of the most common questions I’ve been getting lately, especially after workshops and talks. Just this month, I was speaking with founders in a BNI group in Pilsen, then at a business club in Prague, and also at the Hipster Conference Prague with people from completely different industries like AI, blockchain, […]
What Makes Someone Instantly Memorable on LinkedIn?
You know that feeling when you scroll LinkedIn and suddenly you stop for a second and think, “oh, I know this person”? You don’t even need to check the name. You just recognize them. That’s not luck. That’s not the algorithm randomly helping them. That’s memorability. And the interesting part is, it’s actually much simpler […]
The Personal Branding Mindset That Changes Everything
Hey, this is Marie. Let me say this in the simplest way possible. Personal branding is not about what you post. It’s about how you live. I know that sounds a bit dramatic, but stay with me for a second. Most people think they need better content, better ideas, better strategies. But the real shift […]
How to Look More Credible Online Without Pretending to Be Someone Else
I hear this advice all the time – fake it till you make it. And I understand where it’s coming from. It’s supposed to give you confidence. It’s supposed to push you to start. But here’s the thing no one really says: People can feel when something isn’t real. You don’t need to be perfect […]
What Most Founders Get Wrong About Personal Branding
If I had to point out the one mistake I see over and over again, it’s this: founders treat personal branding like a one-time task. Something you set up, fill out, and then forget. Like a CV you update once in a while and hope it does the job in the background. But LinkedIn and […]
