How to Become “The Person Everyone Recommends” in Your Industry
One thing I always say is that if you want to become the person everybody recommends in your industry, you need to focus on adding value first. Because recommendations usually happen when people repeatedly feel that they learn something useful from you. If someone consistently helps people understand a topic better, solve problems, or see […]
How Often Should the brand Post on LinkedIn to Stay Relevant?
One of the questions I get all the time is how often someone should post on LinkedIn to stay relevant. And honestly, people are usually expecting some secret trick or algorithm hack. They want a perfect formula, the “best posting time,” or some strategy that magically boosts reach overnight. But in my experience, LinkedIn growth […]
Why LinkedIn Is the Most Underrated Sales Channel for B2B Founders
I genuinely think most B2B founders still don’t fully understand what is happening with LinkedIn right now. And honestly, I often compare it to YouTube before MrBeast. I even had a slide about this in one of my presentations because I think it explains the timing perfectly. When people look at LinkedIn today, many still […]
Why Investors Google Founders Before They Invest
I remember very clearly a workshop I gave at BNI about founders and investors. I spent about an hour and a half explaining why personal branding matters, especially for business owners. And at the end, one woman raised her hand. She owned a real estate company and said, “I understand everything you’re saying, but I […]
Personal Branding Strategy for CEOs Who Hate Self-Promotion
I remember very clearly a workshop I gave at BNI. I spent about an hour and a half explaining why personal branding matters, especially for business owners. And at the end, one woman raised her hand. She owned a real estate company and said, “I understand everything you’re saying, but I just don’t want my […]
Founder vs Brand: Why People Trust You More Than Your Company
Being a founder today is not just about building a company. Of course, you still need the product, the service, the systems, everything that makes a business work. But there is something happening in parallel that many people underestimate. People are not just buying companies anymore. They are buying people. Or more precisely, they are […]
Can AI Build Your Personal Brand? Here’s The Honest Answer
Can AI build your personal brand? It sounds like a simple question, but it actually sits in a very uncomfortable middle space between technology and identity. Because on one hand, yes, AI can help you write, structure, refine, and even scale your content in a way that wasn’t possible before. But on the other hand, […]
The Hidden Cost of Not Building a Personal Brand as a CEO
There’s something I see very often with founders. They build strong companies, they have real results, real traction… but almost no visible presence behind it. And at first, it doesn’t feel like a problem. Because the business is still running. Clients are still coming. Revenue is still there. But slowly, something starts shifting in the […]
Why Every CEO Needs a Personal Brand in 2026, Not Just a Company Brand
This is probably one of the most common questions I’ve been getting lately, especially after workshops and talks. Just this month, I was speaking with founders in a BNI group in Pilsen, then at a business club in Prague, and also at the Hipster Conference Prague with people from completely different industries like AI, blockchain, […]
What Makes Someone Instantly Memorable on LinkedIn?
You know that feeling when you scroll LinkedIn and suddenly you stop for a second and think, “oh, I know this person”? You don’t even need to check the name. You just recognize them. That’s not luck. That’s not the algorithm randomly helping them. That’s memorability. And the interesting part is, it’s actually much simpler […]
