Why Tony Robbins’ LinkedIn Profile Proves Followers Don’t Equal Authority
A large audience does not automatically create a strong LinkedIn profile When people hear that someone has millions of followers on LinkedIn, they immediately assume the profile must be perfect. I don’t. One of the biggest mistakes founders make is believing that follower count is the same as personal branding. It isn’t. You can have […]
This LinkedIn Profile Has 7 Million Followers, But It’s Broken: What Tony Robbins Can Teach Founders About Personal Branding
A massive audience does not automatically create a strong LinkedIn profile When founders see someone with millions of LinkedIn followers, they often assume there is nothing left to improve. It is easy to believe that a large audience means a profile is perfectly optimized, but those are two very different things. A profile can generate […]
7 LinkedIn Banner Mistakes That Make You Look Unprofessional
Your LinkedIn banner could be hurting your personal brand without you realizing it When founders think about improving their LinkedIn profiles, they usually focus on their headline, profile picture, or content strategy. Very few people spend time thinking about their banner. I think that is a mistake. Your banner is one of the first things […]
Steven Bartlett’s LinkedIn: An In-Depth Analysis of One of the Strongest Personal Brands in Business
Steven Bartlett didn’t become influential because he posted on LinkedIn. He became influential because he built a brand people trust. When founders ask me whose LinkedIn presence they should study, Steven Bartlett is always near the top of my list. While millions know him as the entrepreneur behind The Diary of a CEO, an investor […]
The Only LinkedIn Headline Strategy You Need in 2026
Your headline is one of the most important pieces of your LinkedIn profile Whenever I review a LinkedIn profile, there is one section that almost everyone overlooks. The headline. Most people treat it like a job title. They write something like “Founder at Company X,” “Marketing Manager,” or “Business Consultant” and assume that is enough. […]
Need More LinkedIn Profile Views? Update Your Banner Now
Your LinkedIn banner is one of the most overlooked marketing assets on your profile Whenever I audit a founder’s LinkedIn profile, I usually notice the same pattern. They’ve invested time into writing content, improving their headline, updating their experience, and even hiring a professional photographer for their profile picture. But when I look at their […]
What Hailey Bieber’s Rhode Success Teaches About Founder Visibility
Rhode didn’t become a billion dollar brand because of great skincare alone When Rhode launched, many people assumed its success came from celebrity influence alone. After all, Hailey Bieber already had millions of followers, global recognition, and years of media attention. It would be easy to conclude that the brand succeeded simply because she was […]
How to Build a Professional LinkedIn Profile That Attracts Opportunities
Your LinkedIn profile has three seconds to make an impression One of the biggest mistakes I see founders make is believing that people carefully read every section of their LinkedIn profile. In reality, they don’t. When someone lands on your profile, they’re making decisions incredibly quickly. Within just a few seconds, they’re asking themselves questions […]
How to Create a Professional LinkedIn Profile Picture That Builds Trust
Your LinkedIn profile picture is making decisions before you ever speak Whenever I audit a founder’s LinkedIn profile, I almost always look at the profile picture first. Not because it’s the most important part of the profile, but because it’s the first thing people see. Within seconds, someone has already started forming an opinion about […]
What Carlos Alcaraz Can Teach Founders About Building a Personal Brand Early
The best time to build your personal brand is before you think you need one Whenever I watch Carlos Alcaraz play, I’m obviously impressed by his talent. But what fascinates me even more is something that has very little to do with tennis. He didn’t wait until he became one of the biggest names in […]
