Market research without the spreadsheets: How to understand your people

Market research doesn’t have to be a separate “phase” in your business, a to-do list checkbox. It could be an ongoing relationship. When you talk to your people regularly, your product improves, your message sharpens, and your confidence grows. How can you do that effectively?

Monetise what you already know: stop waiting to be “more ready”

We’ve all felt it—the nagging voice that says, “You’re not ready yet.” Maybe it tells you to take one more course, get one more certification, or wait until you have more confidence, more time, or more clarity. But the harsh reality is that the longer you wait, the more you convince yourself that you need something else to finally begin. And an even harsher one? You will never really be “ready”.

Digital detox is dead. Here’s how to reclaim your energy online

Do you feel drained after scrolling through your phone? You try to take breaks. You’ve tried the classic “digital detox”. But every time, you find yourself right back in the endless content spiral. What if unplugging completely isn’t the answer — but changing how you engage online is?

We’re not lonely, we’re misunderstood: founders on finding their tribe

Are you an entrepreneur, feeling absolutely lost and lonely in your position? Do you wish you could have someone who understands your struggles? Most people might think you don’t have any, given your flashy title, but the truth is that you do, just like anyone else. But people that understand you exist—and they’re likely feeling the same way. How can you find—or create—spaces where you can be fully seen?

Where to start when you’re craving a career shift

Craving a career change is nothing to be ashamed of. Maybe feel a sense of restlessness, a whisper that says “this isn’t it,” or even a loud yell that demands immediate change. You can listen to it, even if you feel like you should be grateful and keep the well paid position you’ve had for years. But how do you move forward when the path isn’t clear—and when the thought of starting over feels overwhelming?

Your online presence is leaking energy – here’s how to fix it

You’ve followed all the expert advice. You’ve set up a polished website, you’re posting consistently on social media, your branding looks cohesive, and your offers are solid. But somehow, the results aren’t matching your effort. You’re getting views but not conversions. Comments but no clients. Engagement but no real momentum.

How to find your authentic voice (and stop sounding like everyone else)

In the vast sea of online content, sounding like everyone else isn’t just boring—it’s forgettable. In a newsletter, social media post, or sales page, your voice is what makes people stop scrolling and start listening. But finding that voice? It’s not as easy as it sounds.

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