Behind the scenes: What it’s like to prepare for a workshop with Alex & Leila Hormozi

What does it take to prepare for a high-level business workshop with industry leaders? What goes on behind the scenes before the lights go on and the cameras roll? And how do founders like Alex & Leila Hormozi approach teaching, scaling, and refining their offers under pressure? I had the opportunity to experience it firsthand—and it changed my perspective in ways I didn’t expect.

Why content alone won’t build a business – you need a digital ecosystem

Have you ever wondered why some brands go viral but still vanish in a few months? Or why a competitor with fewer followers seems to win more customers? The reason? Content alone isn’t enough. Without the right systems, even the best posts fade into the void. Let’s break down why visibility doesn’t equal viability—and what you really need to grow.

From hidden to hired: How to explain your multifaceted genius

Sadly, most platforms celebrate (and push) clarity over complexity, specialization over versatility. For those of us with multifaceted skills, diverse passions, and layered identities, this can feel like a frustrating game we were never meant to play. How do you explain your brilliance—the full, rich tapestry of your talents—without overwhelming, confusing, or losing your audience?

How to use LinkedIn for personal branding​

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