The missing middle of your funnel: why cold outreach isn’t enough

Ever feel like your cold outreach is falling flat? You send DMs, emails, or connection requests—and hear crickets. Why do some leads respond instantly while others vanish into the void? Could it be that your funnel is missing a crucial middle stage? In this article, we’ll explore the invisible space between “hello” and “yes,” why attraction without depth is just noise, and how to turn cold leads into warm opportunities.

The psychology of your buyer: how to create content that converts

Ever wondered why some content sells like crazy while other posts barely get noticed? Why do some readers click “buy” instantly, while others scroll past without a second thought? The secret isn’t in flashy design or endless promotions—it’s in understanding the psychology of your buyer. By learning what your audience truly wants, feels, and searches for, you can create content that not only attracts attention but also drives conversions. Want a hand? Read on.

From corporate cages to creative freedom: Why we quit our jobs

Our society sadly celebrates productivity over purpose. So, quitting a stable job can feel like betrayal — not just to your employer, but to the identity you’ve built around achievement. But for many of us, leaving wasn’t a rash decision or a luxury. It was an act of reclaiming something far more essential than a […]

Behind the scenes: What it’s like to prepare for a workshop with Alex & Leila Hormozi

What does it take to prepare for a high-level business workshop with industry leaders? What goes on behind the scenes before the lights go on and the cameras roll? And how do founders like Alex & Leila Hormozi approach teaching, scaling, and refining their offers under pressure? I had the opportunity to experience it firsthand—and it changed my perspective in ways I didn’t expect.