When clarity feels far away: how to reposition without blowing everything up
Does your brand no longer fit you? Does the thought of starting over make your stomach drop? How do you shift your direction without alienating your audience, confusing your customers, or throwing away all the work you’ve built? And is a complete rebrand the only option when things start to feel “off”?
Your brand is magnetic – but is it sustainable?
You’ve got the likes, the shares, the DMs blowing up… but something feels off. Why does the excitement fade, even when the numbers look great? Why are you secretly dreading posting again, even though your audience loves you?
Burned out by your brand? Here’s how to reconnect with your message
Does your brand still light you up — or does it feel like another draining chore? Have you lost the spark you had when you first started creating content? It doesn’t have to be like that!
You don’t need more content; you need stronger positioning
Are you pouring hours into posting every day but seeing no real growth? Does it feel like you’re shouting into the void? Do others post far less but still get more attention? Stop. You don’t need to publish more.
The missing middle of your funnel: why cold outreach isn’t enough
Ever feel like your cold outreach is falling flat? You send DMs, emails, or connection requests—and hear crickets. Why do some leads respond instantly while others vanish into the void? Could it be that your funnel is missing a crucial middle stage? In this article, we’ll explore the invisible space between “hello” and “yes,” why attraction without depth is just noise, and how to turn cold leads into warm opportunities.
The psychology of your buyer: how to create content that converts
Ever wondered why some content sells like crazy while other posts barely get noticed? Why do some readers click “buy” instantly, while others scroll past without a second thought? The secret isn’t in flashy design or endless promotions—it’s in understanding the psychology of your buyer. By learning what your audience truly wants, feels, and searches for, you can create content that not only attracts attention but also drives conversions. Want a hand? Read on.
From corporate cages to creative freedom: Why we quit our jobs
Our society sadly celebrates productivity over purpose. So, quitting a stable job can feel like betrayal — not just to your employer, but to the identity you’ve built around achievement. But for many of us, leaving wasn’t a rash decision or a luxury. It was an act of reclaiming something far more essential than a […]
How to raise your prices without losing clients (and gain better ones)
Are you hesitant to raise your rates because you fear losing clients? Do you worry that higher prices will scare people away, leaving you with fewer opportunities? What if raising your prices could actually attract better clients and boost your credibility?
Behind the scenes: What it’s like to prepare for a workshop with Alex & Leila Hormozi
What does it take to prepare for a high-level business workshop with industry leaders? What goes on behind the scenes before the lights go on and the cameras roll? And how do founders like Alex & Leila Hormozi approach teaching, scaling, and refining their offers under pressure? I had the opportunity to experience it firsthand—and it changed my perspective in ways I didn’t expect.
You’re not tired of your business. You’re tired of being someone you’re not
What can you do, when you feel drained by your business, even though it’s growing? Are you wondering why the success you worked so hard for doesn’t feel fulfilling? Maybe it’s not the business itself that’s the problem. Maybe it’s the version of yourself you’re trying to be.